Customer Intelligence
B2B Customer Intelligence Support
Customer needs are changing with the interplay of tech. B2B customers are becoming even more sophisticated in their buying decisions. So it’s imperative to be on top of your customer’s needs and trends. Our services help you with that while keeping the Marketing costs low and ensuring all activities have a Return on investment.
Customer Needs Analysis
- Focus Groups
- Market Surveys
- Explorative Research
Customer Segmentation
- Relevant Segmentation for Effective Targeting and Positioning
Account Based Management
- B2B Account Planning
- Sales Enablement Annual Spends and Share of Wallet Studies
Sales Battle Cards
- For Sales teams to improve their pitch and conversion rates
Customer Journeys
- Customer experience studies
- customer satisfaction
- feedback surveys
- with actionable insights
Channel Planning and Effectiveness
- Channel Partner Selection
- Benchmarking Channel Metrics
- and designing distribution channels