Customer Intelligence

B2B Customer Intelligence Support

Customer needs are changing with the interplay of tech. B2B customers are becoming even more sophisticated in their buying decisions. So it’s imperative to be on top of your customer’s needs and trends. Our services help you with that while keeping the Marketing costs low and ensuring all activities have a Return on investment.

Customer Needs Analysis

  • Focus Groups
  • Market Surveys
  • Explorative Research

Customer Segmentation

  • Relevant Segmentation for Effective Targeting and Positioning

Account Based Management

  • B2B Account Planning
  • Sales Enablement Annual Spends and Share of Wallet Studies

Sales Battle Cards

  • For Sales teams to improve their pitch and conversion rates

Customer Journeys

  • Customer experience studies
  • customer satisfaction
  • feedback surveys
  • with actionable insights

Channel Planning and Effectiveness

  • Channel Partner Selection
  • Benchmarking Channel Metrics
  • and designing distribution channels