Background
Magistral Consulting is a leading research, analytics, and consulting services provider to global Investment Banks, Private Equity and Venture Capital firms, Hedge funds, Family Offices, and Real Estate firms. As part of its product strategy, it launched an investor database starting 2021.
We help these global financial firms in outsourcing operations and many times end up managing their fund-raising and investor relations’ process. After doing the fund-raising exercise for multiple start-ups and emerging managers, we found ourselves sitting on a wealth of insights in terms of investor leads. These investors comprise Limited Partners like Family offices, Sovereign Wealth Funds, Insurance companies, and HNWIs, who invest in funds like Private Equity, Venture Capital, Hedge Funds, and Real Estate Funds. The investors also comprise General Partners who invest in start-ups right from seed to later stages.
It was an organic strategy to wrap all these leads into a database that may help funds and start-ups looking to raise funds. We also wanted to keep it affordable and still actionable.
Challenges with current investor databases in the market
We strongly felt there was a current need in the market in terms of an investor database, that is not being met. Here are the gaps that we observed in the current set of databases existing in the market:
Cost of Investor Databases
The investor databases are available in the range of $5000-$25000 per month. On top of that, most demand a minimum commitment in terms of months of subscription. The costs go further up with the number of users. These costs are prohibitive for an emerging manager or an unfunded start-up, which are operating on shoestring budget constraints. We were ourselves in this situation and realized that preparing leads organically was a better solution than buying a database and then holding onto it, without any guarantee of it carrying the leads that we need.
Information overload
Databases must have started with a simple leads platform but on their way would have added other information too. Right now most databases carry all sorts of relevant and irrelevant information. There is investors’ information along with deals, news, and company profiles. Remember, it’s the database buyer who pays for all the information aggregated in there, even the useless ones.
Someone who is looking to raise funds needs email IDs and names to reach out to relevant investors. Researching their deals and requirements come at a later stage when investor allocates time to know more about the offering. We provide all that information customized and don’t bundle it with the database. That keeps our database simple and costs under control.
No scope of customization
Most databases on the market are on an “as is where is” basis. They do give a short demo, but once bought in, you may end up not finding any meaningful leads for your specific requirements. We have taken that performance risk out of the equation with our database. We offer 1000 customized leads that will be delivered within a week along with the complete database. It’s like you have access to all the global LPs from the database but would also want LPs specializing in South American markets. The database will provide the former and the customized effort would provide the latter. Of course, the database is also available on “as is where is basis” at very minimal costs.
Quality of Investor Database
The quality of the databases available right now in the market is not up to the mark. In the scores of fundraising assignments that we did for several clients, we ended up using several databases available in the market. Emails bounced off generally for 20-30% leads. Magistral database has an allowed bounce rate of lesser than 10%. That means more chances of your message reaching the desired target audience.
No specialization
There are way too many players, who offer leads to almost any industry for any decision-making designation. These are scraped data and most of it is junk. Our database is geared towards the aim of raising funds for emerging managers and start-ups. We have the right leads from the verified investors, who may be exploring the investment opportunities. Magistral’s database is highly specialized and is prepared by analysts who have years of experience in the fund-raising process.
Analyst on Demand
On Magistral’s database, you can reach out to a research analyst whenever you want, for clarification on the data or further research on any of the leads or investors.
Differentiating aspects of Magistral’s Investor Database
There are many differentiating aspects of Magistral’s Investor Database.
Magistral’s Investors’ Database Features
Database Cost
Magistral’s Investor Database costs to fit in budgetary constraints of an Emerging Manager or an unfunded start-up. The cost of Magistral’s Investor Database is only a few hundred dollars and it gives you a head start with investors right away. Even a single successful contact will bring over multiple times returns on the cost invested on the database. For knowing more on pricing plans visit here.
Customized leads
We promise 1000+ customized leads for your requirements. If you are only interested in leads of Limited Partners based out of the Middle-East, just drop a line and it will be made available to you within a week. All these leads are researched in-house by an analyst who has significant experience in the fundraising and investor reach-out process.
Designed by specialists
Magistral has helped multiple asset managers and start-ups in raising funds. The database was designed to aid internal teams in reaching out to investors before being floated as an independent product. The data is made by analysts who have raised funds and understand the exact pain point of the managers looking to raise funds.
Minimal and Right Data
Data availability follows a minimalist approach. We only provide the data that is required to make the first contact. We don’t overload the managers looking to raise funds with all sorts of data about every player on the planet which may never be used. Once the first contact is made and you need further information on the investor, you could always write to an analyst on demand, who would provide all the detailed information within 24 working hours.
Analyst on Demand
Analyst on demand is available for researching more leads, profiling investors, preparing pitch decks or Private Placement Memorandums, financial modeling, and other jobs related to fundraising. Pricing of each type of service is quoted upfront and remains the same for all iterations and changes in the scope. So, there are no worries related to overbilling in terms of billed hours for an assignment. We are always conscious of your budget.
Bounce-back Guarantee
We guarantee 100% leads with an email ID. We also guarantee more than 90% of the leads with a postal address. We also estimate less than 15% bounce backs from the mails sent to the investors.
If you would want to have a demo of the database or would want to subscribe to Magistral’s Investor Database, please drop an inquiry here.
Breadth of Information
The database carries further smaller databases like Angel Investors Database, Institutional Investors Database, Accredited Investors Database, Indian Investors Database, Crypto Investors Database, Private Investors Database, Infrastructure Investors Database, Stock Investors Database, and multiple other categories. We are continually updating the categories on our website.
User-Friendly Features
All the data could be downloaded into excel sheets for further analysis and integrating the data with the CRM systems. The investors could be searched by location, specialization, investment preferences, size, and several other relevant criteria.
About Magistral
Magistral Consulting has helped multiple funds and companies in outsourcing operations activities. It has service offerings for Private Equity, Venture Capital, Family Offices, Investment Banks, Asset Managers, Hedge Funds, Financial Consultants, Real Estate, REITs, RE funds, Corporates and Portfolio companies. Its functional expertise is around Deal origination, Deal Execution, Due Diligence, Financial Modeling, Portfolio Management and Equity Research
For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact
About the Author
The Author, Prabhash Choudhary is the CEO of Magistral Consulting and can be reached at Prabhash.choudhary@magistralconsutling.com for any queries or business inquiries.