Tag Archives: market research outsourcing

Market Research has evolved from a traditional survey-driven function into a strategic intelligence engine that informs investment, innovation, and operational efficiency. According to Deloitte’s 2024 Global Insights Report, over 70% of businesses that adopted advanced research analytics reported higher ROI from product launches and investment decisions. Across sectors, from financial services to real estate and technology, market research is now a data-powered compass guiding competitive positioning and future-readiness.

The Expanding Role of Market Research in Today’s Economy

In a rapidly shifting global economy, market research has evolved from a background function to a cornerstone of strategic planning and competitive growth. Valued at USD 84.3 billion in 2024 and expected to exceed USD 138 billion by 2032 at a 6.3% CAGR, the industry reflects how deeply insights now shape business decisions. Organizations across sectors increasingly rely on advanced analytics, AI-driven modeling, and real-time data to understand changing consumer behavior, forecast market shifts, and identify emerging opportunities. Around 60% of global enterprises actively use market research to steer innovation and customer engagement strategies. As digital transformation accelerates, market research has become the bridge between data and decision helping businesses navigate volatility with evidence-based clarity and confidence.

Market Research Industry Trends and Growth Forecast

Market Research Industry Trends and Growth Forecast

Understanding Market Dynamics in Financial Services

In the financial world, market research identifies patterns in capital flows, emerging markets, and investor sentiment. PwC’s 2025 Financial Outlook projects that financial institutions leveraging continuous market intelligence outperform their peers by 15–20% in portfolio growth. This emphasizes why firms integrating advanced research with private equity and venture capital strategies remain resilient amid volatility.

The Integration of AI and Predictive Analytics

AI-driven market research tools now analyze billions of data points to forecast economic shifts. Platforms leveraging Natural Language Processing (NLP) detect sentiment from financial reports, media narratives, and investor communication. According to MSCI’s 2024 review, predictive analytics have improved market forecast accuracy by 30% across major institutions.

The Human-AI Synergy

Despite automation, human expertise remains irreplaceable. Analysts interpret nuances in geopolitical trends, consumer trust, and regulatory landscapes factors AI alone cannot fully quantify.

Beyond Finance: Cross-Industry Applications

From technology to real estate, market research underpins every major business decision. CBRE’s 2025 Real Estate Trends study revealed that organizations conducting quarterly market assessments saw 40% faster adaptation to demand shifts in commercial property valuations. This integration of real estate financial modeling ensures asset managers align capital deployment with market signals.

Case Study: Market Research in Tech & Consumer Sectors

In the technology sector, market research is guiding product innovation cycles. Gartner reports that firms applying real-time customer insights reduced product failure rates by 23%. Meanwhile, in consumer goods, market analytics influence pricing elasticity and regional expansion strategies, especially in emerging economies where data transparency is still evolving.

Market Research as a Competitive Advantage for Financial Institutions

Market research has become a key competitive advantage for financial institutions, enabling data-driven decision-making in an increasingly dynamic market. With global spending on financial market data and research surpassing USD 44.3 billion in 2024, banks and investment firms are investing heavily in intelligence capabilities to stay ahead. Nearly 70% of financial executives believe that leveraging research-backed insights directly contributes to revenue growth, while 84% of firms are implementing AI governance frameworks to strengthen analytical accuracy and compliance. By integrating real-time analytics, behavioral insights, and customer sentiment tracking, financial institutions are using market research not just to understand market trends but to anticipate them — driving innovation, personalization, and sustained competitive differentiation.

Portfolio Optimization through Market Intelligence

Investors increasingly use research-backed models to anticipate asset class shifts. According to Precedence Research (2025), firms employing comprehensive market tracking reported a 12% increase in fund efficiency. This applies to both funds and investment banking operations where granular insights can forecast deal pipeline movements.

Identifying Investor Behavior Trends

Modern investors are informed and cautious. Market research now captures behavioral data from ESG preferences to digital trading patterns. This helps portfolio managers tailor outreach and capital allocation strategies aligned with ethical and sustainable investing frameworks.

Regulatory Insight and Compliance Tracking

Research isn’t limited to markets alone. Monitoring policy changes, central bank decisions, and geopolitical indicators gives firms a competitive edge. For instance, a study by EY in 2024 found that proactive research-driven compliance frameworks reduced operational risks by 17%.

Building Investor Confidence

Transparency, backed by credible research, strengthens investor relations. A well-researched fund prospectus or market update boosts trust, signaling due diligence and adaptability two pillars of sustainable financial management.

The Digital Revolution Transforming Market Research

The digital revolution is transforming the market research industry, driving a shift from traditional surveys to real-time, data-driven intelligence. Nearly 47% of researchers worldwide already use AI in their research processes, and 83% plan to invest further in AI technologies by 2025. The global digital transformation market that enables these advancements is expected to reach USD 2.1 trillion in 2025, growing at a 20% CAGR. This shift is accelerating the adoption of automation, real-time analytics, and cloud-based research tools, allowing financial institutions and other sectors to access faster, deeper, and more predictive insights that directly influence strategic decision-making.

Market Research Insights on AI in Finance

Market Research Insights on AI in Finance

Rise of Real-Time Intelligence Platforms

Modern platforms such as Qualtrics and Tableau now enable enterprises to monitor sentiment shifts within minutes. McKinsey’s 2025 digital adoption study noted that 68% of organizations using real-time intelligence outperformed competitors in market responsiveness.

The Role of Social Listening and Behavioral Analytics

Social media has become a goldmine for consumer sentiment. Financial institutions and consumer brands alike use behavioral analytics to anticipate market reactions to product launches, interest rate decisions, or economic policy changes.

Cloud and Data Democratization

Cloud computing democratizes access to high-quality data. Startups, mid-sized firms, and large corporations can now afford sophisticated analytics once reserved for large institutions. This scalability fuels innovation across industries.

Cross-Sector Collaboration in Research

Collaborative research ecosystems are emerging. Financial analysts, economists, and data scientists co-create insights that merge qualitative and quantitative perspectives enabling precision in decision-making.

How Magistral Consulting Supports Global Market Research Needs

Magistral Consulting has positioned itself as a strategic partner for firms seeking outsourced research capabilities that balance accuracy, efficiency, and cost-effectiveness. Leveraging its global analyst network, the firm delivers specialized research solutions across financial services, technology, and manufacturing sectors.

End-to-End Research Outsourcing

From data collection to insight synthesis, Magistral provides end-to-end solutions designed to enhance decision-making speed. This includes market sizing, competitive benchmarking, and deal support.

Financial and Investment Research

Through its investment banking and private equity support functions, the firm aids clients in opportunity mapping, investor profiling, and M&A intelligence essential tools in today’s competitive investment ecosystem.

Customized Data and Research Dashboards

Magistral integrates technology into research delivery. Interactive dashboards enable real-time updates, comparative market analytics, and cross-sector forecasting empowering decision-makers with accessible intelligence.

Global Expertise, Local Insights

With research coverage across North America, EMEA, and APAC, Magistral offers localized insight tailored to client geographies. This hybrid approach blends global trends with local market intricacies, ensuring strategic relevance.

The Future Outlook

The future of market research will be defined by automation, predictive modeling, and AI-driven insight synthesis. However, human judgment the ability to contextualize data will remain the differentiator. Firms that blend both will lead the next era of evidence-based strategy.

About Magistral Consulting

Magistral Consulting has helped multiple funds and companies in outsourcing operations activities. It has service offerings for Private Equity, Venture Capital, Family Offices, Investment Banks, Asset Managers, Hedge Funds, Financial Consultants, Real Estate, REITs, RE funds, Corporates, and Portfolio companies. Its functional expertise is around Deal origination, Deal Execution, Due Diligence, Financial Modelling, Portfolio Management, and Equity Research

For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact

About the Author

Dhanita is a BD and Marketing professional with 6+ years’ experience in sales strategy, growth execution, and client acquisition; credentials include Stanford Seed (Stanford GSB), an MBA from USMS–GGSIPU, and a B.Com (Hons) from the University of Delhi. Expertise spans market research and opportunity mapping, sales strategy, CRM, brand positioning, integrated campaigns, content development, lead generation, and analytics; currently oversees business development calls and end-to-end marketing operations

FAQs

Can Magistral Consulting provide on-demand or project-based support?

Yes. Clients can choose between full-time dedicated analyst models or flexible, project-based engagements to meet short-term or specialized research needs.

 

How does Magistral Consulting ensure data confidentiality and quality?

We follow strict data security protocols, NDAs, and a multi-level quality assurance process to ensure the accuracy, reliability, and confidentiality of every client engagement.

 

How is Magistral’s market research aligned with digital transformation trends?

We integrate advanced analytics, AI-based data mining, and cloud-enabled platforms to deliver faster, scalable, and predictive research — making insights more agile and actionable.

 

How does Magistral Consulting assist clients with market research?

We deliver end-to-end market research solutions from industry analysis and market sizing to competitor benchmarking and customer insights tailored to investment and strategic decisions.

 

Introduction

Market Research is the technique of determining if a new service or product will be successful by interviewing prospective customers firsthand. Through market research, a company can pinpoint its target market and learn more about the interests of its clients in a particular product or service. Data about a particular market or industry must be gathered, analyzed, and interpreted. The goal of market research is to assist companies in making wise choices about their goods, services, and advertising campaigns. It requires obtaining data from a range of sources, including customers, competitors, and industry experts.

Companies utilize market research as a crucial tool to comprehend consumer demand, create items that people will buy, and keep a competitive edge over other businesses in their sector. To complete the market research process, a company does a variety of activities. Based on the market segment that the product is targeting, information is obtained. To conclude how the product may be designed and offered for sale to the target market segment in the most efficient manner, this data is then analyzed and the essential data points are assessed.

Steps of Conducting Market Research

In today’s highly competitive business environment, markets frequently change, with huge sales one month and nil the next. Market research is carried out when companies experience such problems. However, market research is a process that happens in stages:

Steps of Conducting Market Research

Steps of Conducting Market Research

Describe the research matter

Identifying the specific issue is the key priority. The crucial component of a market research project’s success is identifying the precise issue.

Construct a research strategy

Establish the means and protocols for collecting data. Examples include surveys, focus groups, interviews, and the analysis of secondary data.

Data Gathering

Utilize the research strategy by collecting information from specified sources. Creating and disseminating surveys, holding interviews or focus groups, or examining current data sources may all be part of this process.

Analyzing Data

Analyze the information to find trends, patterns, and connections between various variables. This could involve employing tools like data visualization or statistical analysis.

Present findings

Create a report or presentation that highlights the research’s conclusions and what they mean for the company or organization. Inform the appropriate parties, such as management, investors, and employees, about the results.

Take Action

Make business decisions using the study’s results as a guide, and take action to solve the research problem. This could entail creating new goods or services, improving marketing tactics, or altering the way the organization runs or is structured.

Market Research Methodologies

The aims of the research, the intended audience, the budget, and the resources accessible will all influence the method that is chosen. Primary and secondary are the two fundamental categories of market research.

Primary Market Research Approach:

It involves gathering information directly from consumers or potential clients. Since an in-depth investigation of a specific issue or problem is required, it means gathering information from direct and primary sources. Below are a few significant primary market research techniques: –

Interviews

Involves one-on-one discussions with clients or subject matter experts. A person may interview in person, on the phone, or online. This approach helps learn about customers’ wants, problems, and experiences.

Surveys

A common method for swiftly and effectively gathering data from a large number of individuals is through surveys. You can ask questions about your consumers’ demographics, preferences, behavior, and opinions by conducting surveys online, over the phone, or in person.

Focus Groups

Focus groups entail gathering a small group of individuals to talk about a certain good or service. A moderator facilitates discussion and invites individuals to express their ideas and opinions.

Observational Research

Involves observing and documenting the behavior of customers in a particular environment, such as a store or the internet. This technique can offer insightful information on customers’ preferences, practices, and decision-making processes.

Secondary Market Research Approach:

Analyzing data that has already been gathered by another person is called secondary research. This can be done using tools including reports, rival websites, industry publications, and government information. Secondary research helps identify trends and gives a wide overview of the market. The following are some significant techniques for secondary market research: –

Internet Statistics

Online analytics involves tracking and analyzing website traffic and user behavior using programs like Google Analytics. This technique can reveal information about customer preferences and online behavior.

Governmental and non-governmental organizations

These are also excellent sources for secondary data collecting, where you only need to pay a certain fee to obtain the necessary data and information. Data collected from these organizations is often regarded as reliable and authentic.

Commercial data

Journals, radio, TV, magazines, newspapers, and magazines are further examples of secondary commercial data collection sources. These sources frequently have an immediate and direct connection to the information.

Benefits of Market Research

By acting on your input from marketing research, you may continually enhance your product. Some advantages of performing marketing research are as follows:

Benefits of Market Research

Benefits of Market Research

Recognizing Consumer Wants

Businesses can better understand their target customers’ requirements and preferences by conducting market research. This data can be utilized to create new products or services that better satisfy consumer wants and generate marketing plans targeted at particular client groups.

Locating Market Possibilities

Businesses might find new market possibilities or develop trends with the use of market research. Using this knowledge, new products or services can be created that make use of these possibilities and have an advantage over the competition.

Analyzing the Competition 

Businesses can assess their competition and comprehend their rivals’ advantages and disadvantages with market research. Using this data, business owners may create plans that set them apart from the competition and better serve customers.

Minimize Risk

Businesses can detect potential dangers and difficulties that could have an impact on their success with the use of market research. Using this knowledge, strategies and contingency plans may be created to reduce risks and guarantee the company’s success.

Well Informed Decision Making

Businesses can use the information and insights gained from market research to make wise business decisions. This may involve choosing between many options for product development, marketing plans, and business operations.

Tracking Efficiency

Businesses can assess the success of their goods or services and the efficiency of their marketing strategy with the aid of market research. Better outcomes can be achieved over time by using this information to make necessary adjustments.

Magistral’s Services for Market Research

Magistral Consulting offers a range of value-added services to support market research services. Magistral Consulting provides several services including:

Customer Needs Analysis – Understanding the needs of the customers, defining the focus group and research.

Customer Segmentation – Segmentation of customer group with effective targeting.

Customer Journeys – Going over the customer experience studies to analyze the aspects of customer satisfaction, and, Taking in feedback surveys.

Global Expansion – Market dynamics overseas, with the development of a Market Entry Strategy.

New Product Launch – Dipstick surveys and explorative research to support the launch.

Competitive Intelligence – Competitor tracking and analysis for understanding the key steps to get an edge in the market.

Market Analysis – End market analysis and market forecasting to support the company in setting and achieving goals.

Custom Research – Customized research for specific business situations related to Sales or Marketing.

About Magistral Consulting

Magistral Consulting has helped multiple companies to reduce operations costs through its offerings in Procurement and Supply Chain.

For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact

About the Author

The article is authored by the Marketing Department of Magistral Consulting. For any business inquiries, you can reach out to  prabhash.choudhary@magistralconsulting.com