Introduction
Fundraising is a tool to achieve a collaborative dream. It is the spark that ignites change. So, if you are looking for fundraising, this article will surely clear all your queries. This article also concentrates on the interaction that we follow for startups and organizations hoping to raise support fundamentally through selling some equity.
Private Equity is a capital investment firm that is not listed on any public stock exchange, and the risk involved is low and is required for the expansion of business and growth of the firm. A venture capital fund is generally invested in the initial stage by the individual or investor, which helps the company grow in the initial period. According to the survey, 51% of startups said that their next source of funds was venture capital. The funding starts from bootstrapping, in which one can use their own money or family, or friend’s money. The other method of funding is through the seed round where angel investors are available for the seed funding.
Importance of Fundraising
Fundraising plays a crucial role for the startup. It can increase visibility and attracts the attention of the market. It can get additional value from the investor. Lack of capital is the main reason for the failure of many small businesses. To reach a larger audience in the market and compete with the other players, businesses need money to grow and increase their sales and marketing efforts. In today’s time, there is a positive trend in startup business funding.
Five Steps of Fundraising are:
Steps in Fundraising for Venture Capital or Private Equity Fund
Build up the firm
Before starting the fundraising, the firm should build up its profile, improve its website, strengthen its online presence on social media, and check its marketing toolkit and legal structure. It will not raise the fund if the firm is a proprietary company, partnership company, or limited liability partnership. Only the private limited company gets the funding from the PE or VC firm. So first, one must correct the legal structure of one’s business for raising funds and then build the core team, hire the advisory board, and invest in a graphic designer to make the website and business logo. Any limited partner prefers to see a strong portfolio and professional presence of the company.
Private placement memorandum
It is a legal disclosure agreement prepared by the companies and given to an investor for their capital. Creating a private placement memorandum is also essential for the investor. It mainly focuses on gaining long-term capital appreciation through the control investment. This document must include a detailed message about the athletic background, investment strategy, opportunity, and risk.
Research and analysis
Comprehensive research about market reach, market size, and the number of potential customers is done. What is a company’s breakeven, return on investment, and how much is the revenue and profitability of the company? The company vision and plan should be clear. The company should prepare a budget sheet and prepare certain specific questions related to the budget sheet which the investor may ask. The company should check all the financial and legal details before reaching out to the investor. The company should influence how the firm has a competitive advantage and how it will optimize the resources and use it in the best possible way. It also involves doing detailed research and finding the right investors according to one’s industry. Many investment bankers provide investment to the firm, so finding the right investor according to your business is essential. One will easily raise the fund when one gets the right kind of investor, Consequently the company valuation will also increase.
Pitch deck
This is a document where the company should prepare the details about the team member, the company, competition, business model, financials, plans to expand, patent, strategy, etc. and then it is presented to the investor. The pitch deck should be attractive so that investors agree to invest in the business. It must include the return on the investment and how one can expand the company, and future income projections. The investor should see the profitability and the scope of the companies he will prefer to invest in. The goals and objective of the fund, why investment is needed, and where you will support the amount should be clarified. A competitive landscape, marketing opportunities, and detailed information about the shareholder should be necessary.
The investor needs to know how the company’s valuation will grow. The format of the pitch deck should be significant. The pitch to the investor should be professional. The companies should prepare before giving a final rise to the investor so that the last pitch to the investor should be appealing and realistic.
Due Diligence
It is the investigation and review performed to check the process of all the financial and legal documents produced before the investor. The investor should verify all the company’s claims and evaluate the business, check the economic situation, compound annual growth rate, liquidity ratio, profit margin, previous loan, or funding. Due diligence is a necessary process, and the company should clarify or answer all the doubts and questions of the investor. The company should arrange all the documents before going to the investor pitch and do due diligence because if the company misses any records, the funding may not be approved. In this process, the company signs a binding agreement.
Due Diligence process:
A due diligence process is an organized checklist to analyze the company ownership and organization, financial ratio, legal documents, shareholder value, future growth potential, and management. These documents are mandatory for a smooth process and should be prepared before starting the fundraising process.
Due Diligence for Private Equity
The due diligence package includes the following documents:
-Subscription agreement
-Summary of the contract
-Name of the advisor to the fund
-Sample report
-Asset allocation
-Estimated timeline
-Investment transaction
-Management references
-A pipeline of deals
-The risk mitigation
-Conflict of interest.
Term Sheet
The term sheet includes all details related to the terms and conditions of the agreement. It is issued by the investor, in which detailed information about the company valuation, percentage stake, investor commitment, and liquidity preferences, the right of both parties, how much capital should be invested are mentioned.
The shareholder agreement is also issued, which is the detailed version of the term sheet that mentions all the details of the duties, right, jurisdiction, and arbitration of the company. The share subscription agreement should also explain the share and company stake terms.
These documents should be made so that it does not lead to a legal battle if any. Negotiation is also crucial. The investor generally negotiates more to cut the company’s valuation. The firm should take care of that. Investor relations also play an essential role and set the company’s credibility. If the relationship is good, then it may attract the other investor. The company should also explain the report, growth, and the new project to the existing investor. So, if the company is invested in the relationship, it will undoubtedly benefit in the long run.
The five steps, as mentioned above, are simple to raise funds. Raising money through venture capital and private equity in series funding is mentioned in the article. Generally, raising funds for the first time for a startup is quite tricky, and it needs a good network, so outsourcing the fundraising support is needed.
Magistral’s Services on Fundraising
Magistral consulting offers solutions in the following categories –
Fundraising Documentation
Magistral consulting prepares all documents that are helpful in fundraising. It also includes polishing the material to ensure the papers’ standards and design.
Magistral’s investor database
Magistral consulting database help to find the right kind of investor. There are more than 25K+ records of investors.
Specialized lead generation
For business-to-business development particular lead generation program is generated.
Analyst support
Magistral consulting ensures analyst support at every fundraising step.
About Magistral Consulting
Magistral Consulting has helped multiple funds and companies in outsourcing operations activities. It has service offerings for Private Equity, Venture Capital, Family Offices, Investment Banks, Asset Managers, Hedge Funds, Financial Consultants, Real Estate, REITs, RE funds, Corporates and Portfolio companies. Its functional expertise is around Deal origination, Deal Execution, Due Diligence, Financial Modeling, Portfolio Management and Equity Research.
For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact
About the Author
The article is Authored by Marketing Department of Magistral Consulting. For any business inquiries, you could reach out to prabhash.choudhary@magistralconsulting.com