Tag Archives: Pitch deck services


A start-up pitch deck is a concise summary that provides an overview of your business plan, products, services, and growing success to potential investors or clients. It is often used to convey your vision, value proposition, market opportunity, and essential company characteristics to prospective investors, associates, or stakeholders A start-up pitch deck aims to fascinate and persuade your audience to spark curiosity and support your business idea. A well-designed start-up pitch deck normally comprises several slides covering various elements of your company.

Crafting a compelling startup pitch deck is undeniably one of the most challenging tasks for entrepreneurs. While the overarching objective is to secure funding, the primary aim of the initial presentation is to convince potential investors to extend an invitation for a subsequent meeting. Planning carefully and structuring the components of your start-up pitch deck to convey a compelling story are essential to developing that relationship. Since it’s hard for many firms to stand out in the market due to the enthusiasm and the tough competition for funding, startups need to strengthen their fundraising techniques much more than before.

A start-up pitch deck’s narrative structure is comparable to that of a film trailer in that it sets up the key scenes while maintaining the viewer’s attention and enthusiasm. Start-up pitch decks can be delivered in person or emailed to prospective investors and clients. The most effective technique to make sure a possible partner has gone through all the slides in your start-up pitch deck is often to present it. Additionally, it offers you the chance to respond to any quick queries they may have.

Components of an Effective Start-up Pitch Deck

To effectively convey the value proposition, market opportunity, and development potential of a start-up, a pitch deck typically contains several essential components. Keep your start-up pitch deck brief, focused, and interesting. To hold the attention of your audience and make a lasting impression, each component should be presented simply and persuasively.

Components of an Effective Pitch Deck

Components of an Effective Pitch Deck

The following are crucial components to take into account when designing your start-up pitch deck:

Problem Statement

A pitch deck’s problem statement establishes the context for your company or project by identifying the problem or obstacle that your solution attempts to solve. Clearly state the issue or pain point that your start-up is attempting to solve. Describe the problem’s importance and its effects on your target market.


Describe the product or service you are offering to solve the issue. Explain how your startup will solve the cited issue and the ways your product or service meets the needs of your target market.

Unique Value Proposition

To stand out from other businesses, emphasize your start-up’s distinctive features, price, or market positioning. Express how you possess a competitive advantage.

Sales and Marketing Strategies

Explain your customer acquisition and marketing techniques. Describe your strategy for attracting and contacting your target market. Discuss your predicted growth trajectory, customer acquisition cost (CAC), and methods of marketing. Discuss probable difficulties and their solutions.

Achievements and Success

Highlight the significant accomplishments, landmarks, and engagement your startup has attained. Display important indicators like user growth, revenue, partnerships, and customer acquisition.

Team Introduction

Include a picture of your squad as a whole to start. As a result, a visual connection is made and your company becomes more personable. Elaborate on your founding group and significant players. Emphasize their background, skills, and experience that are pertinent.

Graphics and Style

Include images, charts, graphs, and other visual components to improve and aesthetically appeal your presentation. Make sure the layout is clear, unified, and simple to read.

Investment Ask

Your start-up pitch deck should end with a compelling call to action. Whatever you desire from your audience – an investment, a collaboration, or additional discussions – express it in clear terms. Include any prospective exits or liquidity events as well as the investment arrangements, such as equity or debt.

Benefits of a Well-Crafted Start-up Pitch Deck

When conveying their business ideas and looking for funding or partnerships, startups, and entrepreneurs can benefit from using pitch decks in several ways. It makes presentations clear and interesting, grabs audience interest, and raises the possibility of winning partnerships or funding.  Here are a few major advantages of a well-designed start-up pitch deck:

Benefits of Well-Crafted Pitch Deck

Benefits of Well-Crafted Pitch Deck

Concise Information:

It makes complicated information easier to understand for your audience by condensing it into simple slides. It offers a clear and short overview of your business endeavor, enabling you to articulate your mission, value proposition, and market potential.

Organized Presentation:

They navigate you through crucial elements like the problem statement, solution, market opportunity, and financial projections to make sure you address every important facet of your enterprise.

Graphical Representation:

You can concentrate on the most important elements of your company or project by using a pitch deck. You can successfully demonstrate your main ideas with the help of visual components like charts, graphs, and photographs in pitch decks.

Drawing Interest:

Potential investors or partners can be attracted by a visually stunning start-up pitch deck with an engaging tale. You can get their attention and leave a lasting impression by using eye-catching pictures, graphics, and clear messaging.

Demonstrating Market Potential:

You may show investors how market research, sales volume, market trends, and target markets can help your company grow and become more appealing.

Feedback and Refinement:

Stakeholder input and insights are obtained when your start-up pitch deck is shared. Your business model, value proposition, and presentation may benefit from this input, which may eventually increase your chances of success.

Magistral’s Start-up Pitch Deck Designing Services

Our team has worked on a variety of pitch decks over the years, some of which have been used to raise money for private equity funds, find co-investors, pitch real estate investments, and exit portfolio companies for incubators.

For a fundraising round to be successful, the entrepreneur’s whole business concept must be presented in the investor pitch. It should include all branding elements, such as colors and logos. Financial projections should include explicit descriptions of revenues, expenses, valuation, and marketing strategies, as well as estimations for client acquisition costs. Only then can the start-up pitch deck appeal to your target market, which is made up of angel investors or VC funds. There are usually some recurring elements in the start-up pitch deck that help it succeed on the roadshow.

Magistral Consulting has supported the fund-raising activities of numerous enterprises, including Private Equity, Venture Capital, Investment Banks, and Asset Management companies.

For our clients’ fundraising endeavors, some of the services that we provide are:

-Create Logos and Websites

-Start-up pitch decks

-Develop Project Plans

-Industry reports

-Financial Modeling

About Magistral Consulting

Magistral Consulting has helped multiple funds and companies in outsourcing operations activities. It has service offerings for Private Equity, Venture Capital, Family OfficesInvestment BanksAsset Managers, Hedge Funds, Financial Consultants, Real Estate, REITs, RE fundsCorporates, and Portfolio companies. Its functional expertise is around Deal originationDeal Execution, Due Diligence, Financial ModellingPortfolio Management, and Equity Research.

For setting up an appointment with a Magistral representative: visit www.magistralconsulting.com/contact

About the Author

The article is authored by the Marketing Department of Magistral Consulting. For any business inquiries, you can reach out to  prabhash.choudhary@magistralconsulting.com

Introduction to Fund Raising Process

Our firm Magistral Consulting has helped in raising funds for more than a hundred companies, start-ups, Private Equity, Venture Capital, and Real Estate funds in the past. We have done it for firms based out of the US, UK, Europe, and Australia. In the process of doing so, we have acquired immense knowledge about the process of fund-raising.

This article will focus on the process that we follow for Start-ups and established companies looking to raise funds primarily through selling equity. Options of debt financing are also explored during the fund-raising negotiations with investors. Although each firm’s situation is unique, here are the common steps that all firms follow in their journey of fund-raising. We undertake this process end-to-end for the firms looking to raise money

Steps to Raise Funds for Startups and Other Firms

Fund Raising for Start-ups and Companies

Fund Raising Process for Start-ups and Other Firms

Step 1: Deal Documentation for Fund Raising

Before the fund-raising process could kick-off, all deal documents need to be prepared. There are three documents that we find an absolute must for a smooth process. Confidential Investment Memo could be made closer to the fundraising process. These documents are:

Teaser Document: It is also known as 1 pager. It’s a brief introduction about the opportunity and usually the first document that is sent across to the investors. For a firm, it will carry an introduction to its products or services, past financial performance, future projections of revenue and profitability, returns that an investor could make in a 3 to 5-year period, and some information on the founding team. It’s ideal to have this information presented in a concise manner with almost overuse of infographics to convey the message. In no case, this document goes over 1 page in length

Pitch Deck: This document is sent after the teaser document if the investor shows interest in the opportunity. This is typically a 5 to 10 pager document carrying all the details about the firm. The details are on similar lines as in the teaser document but more detailed. Major sections include, about the firm, about business, competition, business model, financials, valuations, plans, strategy, team, usage of funds, patents, etc. not necessarily in that order.

Financial Model: Models also vary in terms of details that they capture. A start-up with just an idea can have a very basic valuation model, whereas a firm with multiple lines of established businesses may have a detailed model running into multiple sheets. The purpose of the model is to value the company and show returns to investors which are adjusted for the risk. This is the document usually required in fundraising negotiations.

Investment Memorandum: This is prepared closer to the fund-raising process. While pitch deck maybe a Marketing document, Investment Memo can be seen more as a factual document that highlights the risks clearly in the investment. This may have legal, compliance, and regulatory consequences.

The documents are customized a great deal depending on the nature of the deal like raising a seed round, Series A, Series B, Series C or further growth capital

Once all the documents are in ship-shape and all stakeholders buy into the content in these documents, it is decided to proceed with investors’ reach out.

Step 2: Target and List Generation

This step could take place in parallel with Step 1.  It is about finding the investors who may be interested in the investment opportunity that the firm presents.

Here are the ways to find out the investment firms that may be interested in the opportunity:

Funds required: For smaller fund sizes say lower than $ 5 million, a Venture Capital firm or smaller Private Equity firms will be more suitable. For larger amounts, Private Equity or Family Offices will be more appropriate

Competitive Intelligence: These are the firms that invested in a similar opportunity with the competition. For example, if you are an app that supplies drivers on-demand, which are the investors, that invested in similar apps in the recent past. The way to find that out is either through industry databases or through extensive research in news and events portals

Industry Specialization: These are the firms that specialize in the given space. If the firm is in SaaS space, it makes sense to look for investors who socializes in SaaS and has made investments in the industry

Geographical Specialization: These are the firms that specialize in investing in a specific country or region. There are global investors as well.

ESG and other considerations: Some investors specifically look for sustainable investments like Green technology etc. Other specializations are around companies founded by say women or other minorities and disadvantaged groups. Impact investing is another important category under which a company could fall.

Once the firms are identified, we proceed with the identification of individuals within those firms, who may be in a decision-making capacity to invest in your firm

The information required here is the name of the individual in each firm, their profile, email IDs, phone numbers, and office address.

Step 3: Reach-out and Meetings Set-up

A reach out is performed by mailing to all suitable investors. The email is suitably customized to the needs of each investor and conveys the salient features of the deal. Reach-out over the phone is done for investors, which is very relevant. After the initial communique, a reasonable number of follow-ups are done to make sure there are no stone unturned

On every 100 firms’ reach-out, it is expected to have 5 good quality meetings related to fund-raise. Meetings are coordinated between investors and the entrepreneur.

Step 4: Negotiations

Negotiations go in all sorts of complications on valuations. Here the Financial Model is tested out with all its assumptions. Finally, if everything is fine, a term sheet is issued by the investor. Term sheets need to be studied closely for all sorts of caveats, liabilities, and terms

Why it makes sense to Outsource the Fund-Raising Support?

Running and growing a company in itself is a challenging job. Making all arrangements to raise funds on top of that is cumbersome and takes the focus of the entrepreneur off growing his enterprise. The whole process of fund-raising could be really confusing for a first-timer. It may take a long time for someone to learn the process on his own. It might take anywhere between a couple of months to a year for a company to raise funds depending on its specific situation. This job requires specialization, network, and focus. An outsourcing firm like Magistral provides that and still gives the control back to you at the most crucial stage of fundraising like negotiations.

Our pricing

Our pricing is a mix of upfront retainer fees plus a success-fee that is a percentage of the overall fund raised due to our efforts. This is paid out to us as a consulting or a finder fee. Here Magistral is not a dealer broker and needs no license to operate in international markets. For certain situations where broker-dealer licenses or any other similar licenses are required in any geography, we have pacts with our representatives in the US, UK, and Australia.


There is a huge discussion on the upfront retainer fee for our services with prospective clients. The firms suggest all fees be variable and absolutely no upfront retainer. One discussion I remember where a person suggested that everyone asking for upfront fees for fund-raising is a scam. These are the same people who are paying upfront fees to their lawyers, accountants, and everyone else for their services. If they think it is not a good idea to spend even a few thousand dollars behind their venture to raise funds, why on earth will we spend our efforts behind his fund-raising efforts. It talks to us loud and clear. They are not confident about their venture and may not have resources to even survive for the period that goes into raising funds. As you see, in earlier steps, we spend a considerable effort towards fund-raising, we would not do it for anyone who is just playing around and does not mind giving a higher share of success fees at the expense of the future investors. At some level, this whole exercise needs to be seen as the effort and related pay. That is where an upfront retainer comes into play.

Negotiations are complicated. What if an investor quashes your valuations and proposes something that cuts your valuation to half? Will you take the deal? If not, how is it our fault in facilitating the deal? It’s not fair to expect from us to keep coming up with a pipeline of meetings that are suitable to all your requirements, just because our payments are tied up with the raising funds. That is another case for having some portion of payment tied to the effort and not all of it to the success. If you think your start-up has funds to hire a specialist who will look into fund-raising support full time, drop an inquiry here

Typical Results

Reaching out to 100 investors should yield a small round of financing for a business that has some sort of presence on the ground and has made some money in the past. Things get difficult for mere ideas a bit if they don’t come from someone who has not founded or run any company before. If reaching out to 1000 investors does not yield any meaningful conversations, it is possibly the end of the road for the firm looking to raise money. Growth capital in the form of Series B and beyond see a warmer response than a seed round. One should take into consideration a period of at least a couple of months on the lower side to a year on the higher side for closing the next round. If you are a venture-backed start-up it makes sense to keep working on populating the pipeline all the time for the next round.

Fund-Raising for Private Equity, Venture Capital and Real Estate Funds

Although the process of fund-raising for General Partners follows the same process, the people looking to raise funds here are more sophisticated. Also, larger amounts of fund-raise are involved here. The United States requires a broker-dealer license to arrange funds on a brokerage fee basis. We deal with funds looking to raise money by helping them reach-out to Limited Partners, purely on fixed cost and fixed effort basis. Our ideal client is one who is looking to hire an analyst for reaching out to Limited Partners and not the one who is looking to hire a Private Placement player. If that makes sense to you please drop an inquiry here

If you are in any stage of your fund-raising journey and are looking for some direction, we can get in touch for a free consulting session, drop an inquiry with all details at www.magistralconsulting.com/contact

About Magistral

Magistral is an outsourcing firm that has helped multiple start-ups and companies in raising funds. It has also helped multiple General Partners like Private Equity, Venture Capital, and Real Estate funds in raising money. For more details please visit www.magistralconsulting.com

About the Author

The author, Prabhash Choudhary is the CEO of Magistral Consulting and can be reached at Prabhash.choudhary@magistralconsulting.com for any queries of business inquiries.