Category Archives: Industries Strategy and Marketing Support

Introduction

An Industry Report is a detailed analysis of a specific industry that includes a wealth of data, facts, and figures. There are two types of industry reports: private and public. The customers buy the prepared Industry reports, while some can be downloaded for free. The financial services industry is a large industry that caters to both individual and corporate financial requirements. The industry is made up of both large corporations and small businesses. The financial sector is an essential component of various Industrialized economies around the world, and it is critical to global economic development. The financial services sector will be worth $26.5 trillion by 2023, accounting for one-fourth of global GDP—the financial services industry profits from larger investments. When the business cycle is on the rise. When the economy improves, new capital projects and personal investments are likely to follow.

The financial services sector forms companies that sell financial services such as loans, investment management, insurance, brokerages, payments, and transferring money. The financial services industry is divided based on the companies’ business models that make up the industry. Most businesses fall into multiple categories.

Areas covered in Industry Reports for Financial Services

Areas covered in Industry Reports for Financial Services

Areas covered in Industry Reports for Financial Services

Loans and Payments

Organizations that sell lending and payment services, such as loans, payments, and money transfer services, are included in the loans and payments market. Banks and other financial service providers accept deposits and reimbursable payments as well as make loans. Providers compensate those who provide them with funds, which they then lend or invest to profit on the differences between what they give depositors and what they earn from borrowers. Providers enable payments to be transferred from payers to recipients and ease transactions and account settlement, using credit and debit cards, bank drafts such as checks, and electronic funds transfer.

Insurance

-Insurance Providers-Direct insurers aggregate payments from individuals looking to cover risk and payout to those involved in covered personal or business-related catastrophes, such as a car accident or a shipwreck.

-Reinsurance Providers-They can be companies or wealthy individuals who offer to cover some of the risks that a direct insurer assumes in exchange for a fee.

-Insurance Brokers and Agents- Insurance intermediaries, including agencies and brokers, connect those who want to pay to cover risk with people prepared to take it on for a fee.

Investments

Wealth Management-

Wealth management is an investment advising service that integrates other financial services and meets high-net-worth individuals’ demands. The advisor obtains information about the client’s aspirations and personal situation through a consultative approach, then produces a tailored strategy that integrates a range of financial products and services. An integrated strategy is often used in wealth management. Numerous services might well be supplied to meet a client’s specific demands. While total wealth management service charges vary, they are often decided by the amount of money customer has with them.

Securities Brokerages and Stock Exchanges-

Individuals can use investing services to gain access to financial markets such as stocks and bonds. Brokers, who are either human or self-directed internet services, enable the buying and selling securities for a fee. Financial advisers may charge an annual fee depending on assets under management (AUM) and supervise various trades to build and manage a well-diversified portfolio. Robo-advisors are the latest financial advice and portfolio management iteration with automated algorithmic portfolio allocations and trade executions.

Investment Banking

Dealmakers and high-net-worth individuals (HNWIs) are often the only people who work with an investment bank—not the public. These institutions underwrite transactions, provide access to capital markets, provide wealth management and tax advice, aid corporations with mergers and acquisitions (M&A), and make stock and bond trading easier. This market also includes financial counselors and cheap brokerages. 

Major Components in Industry Reports for Financial Services

The following are usually found in industry reports for financial services:

-Industry definition

-Major industry players

-Market share

-Historical and current trends

-Employment statistics

-SWOT analysis

-Achievements

-Outlook

Latest trends found in Industry Reports for Financial services

Aside from the obvious concerns, there are a few financial services industry trends to keep an eye on. Consumer behavior is shifting, and financial services companies must adapt, or risk being left behind.

Latest trends in Industry Reports for Financial Services

Latest trends in Industry Reports for Financial Services

Digital Transformation

The financial sector, which always relied on paper documents, has changed in recent years. The way firms work is dramatically altering because of digital transformation. As a result, investors can now use their cellphones to track the success of their portfolios in real-time and buy shares with a single tap. Because digitization has become the new normal, businesses can no longer be profitable if they keep the current quo. Instead, they will have to put money into a digital transformation plan.

Explosion of Fintech

The rapid growth of fintech startups has helped customers significantly while forcing proven financial institutions to rethink their business models. Companies have revolutionized the way individuals pay for goods and services. Apps that use AI to improve earnings while streamlining the corporate loan process are being used. Customers may manage their money, trade cryptocurrency, send money to friends, and donate to influential social organizations using a digital bank with a powerful app. The traditional financial institutions will have to figure out how to provide similar benefits to their customers as new fintech companies develop.

Democratization of Investing

When it comes to investing, several apps have lowered the bar. Individuals can now buy whole or partial shares in their favorite companies for a low or no fee. Setting up automated stock that buys any time people visit their favorite stores and for a Robo-investor to invest in firms and mutual funds depending on the risk tolerance has been made possible now. Due to this, traditional investing firms have faced considerable challenges while also from mass communication sites like Reddit and Discord. Financial advisors and investment businesses must differentiate themselves and prove their worth to succeed.

Utilizing Big Data

Financial organizations generate massive volumes of data, but the data is useless without a robust engine to organize it. Fintech software enables businesses to get actionable insights from big data. More organizations are expected to mine their data to improve customer service while increasing earnings.

More Open Banking Apps

Open banking is an API approach that allows financial institutions to securely exchange client data with other businesses. In recent years, many apps have sprung up that use open banking to provide unique services to clients. An app that scans transactions to watch subscriptions and bills while automatically saving a specific amount each month and a conversational chat app that uses artificial intelligence to help manage the budget is also being used.

Magistral’s Industry Reports for Financial Services

Magistral’s Industry reports for financial services typically include graphs, charts, tables, and written commentary. Even non-professionals can gain an understanding of the sector because of this. The financial services sector is the engine that propels a country’s economy forward. It allows capital and liquidity to flow freely in the market. The economy expands when the sector is robust, and businesses in this area are better prepared to manage risk. The financial services sector’s strength is also vital for the prosperity of the country’s population. Consumers earn more when the industry and economy are robust, increasing their self-assurance and buying power.

 About Magistral consulting

Magistral Consulting has helped multiple funds and companies in outsourcing operations activities. It has service offerings for Private Equity, Venture Capital, Family OfficesInvestment BanksAsset Managers, Hedge Funds, Financial Consultants, Real Estate, REITs, RE fundsCorporates and Portfolio companies. Its functional expertise is in Deal originationDeal Execution, Due Diligence, Financial ModelingPortfolio Management , and Equity Research.

For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact

About the Author

The article is Authored by Marketing Department of Magistral Consulting. For any business inquiries, you could reach out to prabhash.choudhary@magistralconsulting.com

A Brief Introduction

Consumer and market insight report and analyze consumer behavior, information, and feedback. The comprehension and analysis of these insights assist adjustments to customer support systems and business development. Companies collect feedback using customer surveys, statistics, reviews, and focus groups to understand the underlying attitudes underlying consumer behavior and decision-making processes.

There is no formal definition of consumer and market insight, but it may be summed up as any measurement that can be utilized to observe and understand what customers think and feel. It might be their eye movements when viewing your page, how long they spend on it, how much they order, which options they choose, etc.; the list is endless. While certain information may be utilized alone to make a specific determination, marketers often use a variety of consumer insights to make their decisions.

Consumer marketing insights are also crucial when testing new initiatives within your company. You may learn from consumer insights how placement on the page, product details, SEO, and many other aspects affect your sales. Businesses employ consumer insights to understand their audience’s thoughts and feelings more deeply. Companies may better understand their customers’ needs and wants, and, more crucially, the reasons behind those needs and wants, by studying human behavior, which is likely to boost revenue and brand value thus.

Sector concentrating the more spending on market research 2020, by sector

Sector concentrating the more spending on market research 2020, by sector

Consumers today have virtually limitless store options and complete freedom over how they assess and interact with media and companies. In the wake of the COVID-19 epidemic, research has revealed that 81 % of consumers would continue reorganizing their spending this year, while 46 % of customers have experienced new expenditure restraints.

Benefits of Consumer and Market Insight

Consumer and market insight has the power to create or destroy a marketing plan. This dependency on data monitoring has only increased across all businesses considering the COVID-19 outbreak. Businesses and consumers are switching to a digital-dominant strategy enabling more precise insight measurement. Consumer insight may help determine the characteristics your consumers are seeking and find demands that your rivals are still not meeting. Social media and search engine trends might be helpful in this regard. To stay informed about what your target audience is searching for, you may set up alerts for movements and rivals.

This takes us to a further advantage of consumer insights: They provide a detailed picture of how you may compare your company to others’ businesses in ways other than sales and revenue. You can see how you compare to your rivals on various business-related terms regarding search engine rankings. 71% of consumers expect companies to deliver personalized interactions. 3/4 will switch if the customer doesn’t like the experience, so it’s vital to keep care of the customer experience.

Build effective category strategies that increase sales and promote sustainable growth by utilizing solid, impartial, and contextualized insights. Make quick judgments based on proactive information and forward-looking insights to stay one step ahead of the competition. Data and information make it easy to mitigate risk and identify strategic priorities.

How to get Consumer and Market Insight

Utilize social media analytics

According to a research survey, only 1.9 % of marketing executives said their businesses have the skills to use marketing analytics. With the popularity of social media as a tool for marketing, companies may communicate directly with their customers and discover their precise attitudes and responses to their offerings. Nowadays, many social media platforms have survey and questionnaire tools that can also give valuable information about consumer attitudes or behaviors. YouTube analytics, google trend and analytics, and google audience retention tools are the best source of collecting marketing insight.

Getting Consumer and Market Insight

Getting Consumer and Market Insight

Conduct surveys

Getting direct customer input is a terrific method to learn about the industry. Many businesses opt to do this by sending out feedback forms as soon as a client connects with or purchases their product or service. They may follow up later to obtain a more comprehensive customer experience analysis.

Access to public data

Because of the internet, businesses now have access to an infinite quantity of data, much of which is public information. When deciding on their marketing strategies, companies might utilize information about consumer buying patterns, financial situations, and the condition of their respective industries or economies.

Conduct market research

Focus groups are typically gathered as part of market research, a traditional method for businesses to collect data for market insights. These test subjects’ responses might offer valuable information about how the broader public might react to a particular product, service, or marketing campaign.

Customer feedback

Asking clients for feedback is one of the simplest methods to obtain consumer insights. However, there is a need for this. To guarantee that their customers feel comfortable sharing, brands must develop trust.

The impact of global consumers has changed

The transition of consumers to digital has increased significantly. Gen Z customers have created applications to discover extra food and purchase more goods online. People are preferably buying more on online sales or in big billion deals.

73% of Indian consumers return the product after shipment, so the company’s return policy should be easy to attract the customer and create trust. Myntra had 8 million orders during its end-of-reason sale in which 5 million buyers bought 4,636 brands. In the sale, 10 shirts were sold every second, 3 pairs of jeans were sold every second, and 17 sarees were sold every second, which signifies consumer behavior. Sales influence consumer behavior, those not in need also buy something.

44 % were undecided or made three or more assertions that they disagree with near shopping sustainability. A 23 % rise in expenditure across six or more categories was forecast by consumers worldwide. In the six months starting in April 2021 and concluding in September, 24 % of consumers worldwide do not anticipate increasing their expenditure in any category.

How to use Consumer and Market Insight

Set your goal

A list of questions and objectives is often where research starts. Determine the data type needed to finish your analysis before asking for input. Data on consumer demographics, corporate reputation, brand awareness, product issues, market rivals, and customer service initiatives may be included in the objectives for consumer insights.

Choose the research methodology

The research techniques you choose will depend on the information and results you are looking for. Data on consumer demographics and public relations may be found through focus groups and customer surveys. In customer evaluations and surveys, suggestions, and issues with goods, features, and customer service may come up. Pick the best approach to serve your research’s objectives and produce the most satisfactory outcomes.

Conduct research

Install data gathering technologies to compile information from sales processes and website visits or assemble participants and ask them to share their perspectives. Customers who respond to surveys and provide feedback frequently receive rewards from businesses. To gather information for analysis and determine consumer happiness, solicit and record consumer insights.

Analyze the result

You may find and visualize common issues, trends, and causes that arise among your customers by analyzing the outcomes of the data you collected. Create a graph or written report to summarize customer data and examine patterns like demographics, consumer behaviors, and product issues. Improvements and modifications that address frequent difficulties and feedback can be made using knowledge of the reasons and reactions that occur most frequently.

Apply changes

Consumer insight and market research are primarily used to develop and improve products that better fulfill the demands of consumers. Product development and marketing teams build solutions and work to answer customer complaints after collecting and evaluating the data. The organization’s understanding of customer service is demonstrated using these enhancements.

Why Magistral Consulting?

-Customer insight: Utilize tools like social media sentiment analysis, U&A insights, N.P.S. tracking, bespoke surveys, and more to stay current on consumer trends, requirements, and purchasing patterns to identify focus areas and create successful marketing plans.

-Market expansion: Receive timely, essential insights and evaluations of markets and regions to aid in partner selection, local market intelligence, understanding of shifting legal and regulatory environments, and developing successful ready strategies.

-Updated information: Proactively updates on recent and pertinent developments in your markets and categories will help you find new opportunities for innovation and growth.

-Expert insight: A comprehensive understanding of your company’s possibilities and difficulties by combining data from internal, external, and third parties. We have expertly selected insights on markets, categories, rivals, and consumers to assist your commercial and marketing teams in making more informed strategic decisions.

-Custom tools: You may create world-class category growth strategies fast and easily using pre-built templates and unique tools.

About Magistral Consulting

Magistral Consulting has helped multiple companies to reduce operations costs through its offerings in Procurement and Supply Chain.

About the Author

The article is Authored by the Marketing Department of Magistral Consulting. For any business inquiries, you could reach out to prabhash.choudhary@magistralconsulting.com