Tag Archives: Deal Execution

Introduction

Private Equity (PE) consulting has been around for a while. Many consulting firms have practices offering private equity consulting services. It is interesting to note that even global consulting firms rely on offshoring to a great extent to deliver value to private equity clients on their most pressing issues. Offshoring reduces costs of consulting firms and some of it must be passed onto the clients (we hope!!). But what if all the advantages of offshoring could be passed onto the clients directly?

Read further to know more!!

Private Equity Consulting and Offshoring: Why it’s a match made in heaven?

Management Consulting as an industry has been around for more than 100 years on the back of its solid value proposition for clients. It brings in expertise, experience, political leverage, data sources, network, and usually signs business outcome-based projects with the clients. Usually, benefits outweigh the costs by 3X to 10X.

Private Equity Consulting and Offshoring

Private Equity Consulting and Offshoring brought together

Offshoring also picked up with the advent of the internet. As the work was possible with the help of the internet and advanced communication options, offshoring started to make sense for low-end jobs like call centers and data entry. It was followed by IT and now it is the turn of high-end research, analytics, and consulting jobs. The value proposition of offshoring is cost efficiency and scale. In most cases, offshoring also results in improvements in terms of quality and delivery apart from cost-cutting.

When we combine the forces, we have the impact of consulting with the cost advantages of offshoring, making it an unbeatable value proposition for clients in their marketplace. Management consulting overheads like weekly flights for consultants, high-end hotels for stay, and highly-priced consultants, all of which are paid by the clients are reduced by remote working and service delivery. At the same time, task offshoring to a group with all the expertise in a given industry brings a scale that can be taken advantage of, by smaller clients.

Business Outcomes for Private Equity Industry and the Services Offered

Major work streams at all private equity companies, big or small, comprise of following workstreams:

Fundraising and marketing or investor relations

Deal origination

Deal execution along with due diligence; and 

Portfolio management to get into the operational details of portfolio companies to make it more valuable

Private Equity Consulting Business Outcomes

Private Equity Consulting Business Outcomes

Magistral's Service Offerings for Private Equity

Magistral’s service offerings for Private Equity

Here is how Private Equity consulting helps in these workstreams

Fund Raising and Marketing/ Investor Relations

A fund is established when it has a healthy pipeline of potential investors apart from the existing ones. This is the area where most emerging managers struggle. The game does not even start if the firm is not able to raise the angel fund. However, like everything else in life, robust results need time and consistent efforts. PE consulting helps reach out to the investors and maintain a continuous touch-point to drive home the value proposition of the fund and thus enable successful fundraising rounds.

 

The services that help in fundraising are

Fundraising documentation

Fundraising requires a lot of documentation. Sometimes it could be enormous for an emerging manager. At the same time, it needs to be streamlined for established managers. Magistral helps prepare documents like Private Placement Memorandums (PPMs)/ Confidential Information Memorandums (CIMs), pitch decks, financial models and projections, teasers, and strategy and marketing documentation.

Investor profiling and reach-out

Funds specializing in different areas have different ideal profiles for investors or limited partners. Magistral helps in profiling and reach out to these investors. Magistral also has an in-house database that carries leads of more than 15000+ Limited Partners (LPs) and General Partners (GPs). It can also access databases of other players if the task needs it.

Design and Data Support

Magistral has an in-house design team that streamlines the PowerPoint designs and makes them consistent with the global marketing standards. It’s like we receive the content in raw form, sometimes scribbles from a notepad or whiteboard, and the output is a well-designed PowerPoint that could directly be sent to investors. Similarly, pitch decks and PPMs could also be designed to look more powerful visually. Likewise, data could be streamlined related to investors or CRM systems that the clients use.

Newsletters

Multiple touch-points with investors mark content like Newsletters, PoV documents, Industry reports, and market research. Magistral has experience working with hundreds of clients working on these assignments. It has access to resources like secondary sources, interviews with the panel of experts, and triangulations to come up with market sizes, etc. Worthy content establishes the authority of the Private Equity fund in the eyes of accredited investors.

Sustainable Investment and Impact Assessment

We have a specific service offering around ESG analysis, sustainable investments, and impact assessments of the current or potential assets acquired by the Private Equity firms.

Deal Origination

Deal origination services make sure that the focus of the GP is on the suitable targets and populate the deal pipeline with more appropriate deals, to be taken up as and when required. Picking up the right deals is the lifeblood of PE operations. It’s by picking up the right deals that a GP can offer superlative returns to its LP investors. Magistral helps with Deal Flow support and Inbound deal flow analysis.

The deal origination related services offered are:

Industry tracking and landscaping

A Private Equity firm needs to scan the environment for investing continually. It needs to track its key markets, geographies, and industry regularly to take advantage of emerging trends. Magistral has helped multiple clients in tracking industries like healthcare, SaaS, blockchain, cybersecurity, heavy engineering, and many others.

Potential target identification

A list of suitable potential targets is generated using secondary and primary sources. As per the investment thesis, the targets satisfy a host of customizable criteria like revenue, profits, employees, industry, geography, and being open for investments. Secondary sources include databases, whereas primary sources are industry associations, accelerators, angel investor groups, etc.

Target company profiling

Once the list is generated for potential targets, the next step is to shortlist the companies of interest and go for a deeper dive.  A target company is profiled for its business details, strategy, latest developments, management, SWOT, Porter’s 5 forces, and other customized information. Understanding the openness of the company for an investor on the board is also studied at this stage.

Target pipeline management

For deals to be continuously happening, the pipeline needs to be populated continuously. There should be deals in all stages of deal-making. That is ensured by filling the targets in the funnel on an ongoing basis.

ESG Analysis

ESG or impact analysis is more critical than it was ever before. It’s imperative then that Private Equity firms evaluate the deals for ESG fitments. A company that performs better on ESG frameworks is a more sustainable investment and makes a far-reaching impact on the society and communities it serves.

Inbound deal flow management

If a firm receives lots of inbound inquiries, there needs to be an agency to sort out the worthy opportunities from the non-serious ones. Magistral matches the opportunities with the GPs investment thesis and brings forward the best deals.

Summarizing and preparing IMs:

If start-ups send IMs, the same need to be summarized for discussion with the investment committee. Magistral summarizes the Investment memos into investcomms decks for quick and effective decision making.

Deal Viability Analysis: This involves getting into the nitty-gritty of a deal, identifying red flags both inside out and outside in, to make sure the deal produces the impact, which is the aim of the investment to start with. This is achieved from the exhaustive and comprehensive market and company research.

Deal Execution and Due Diligence

Deal execution and due diligence ensure the right investment decisions to produce significant returns, identifying risks for better planning post-investment or M&A.

Here the services are about providing all the foresight and intelligence to make the right decisions. The primary service offerings here are:

Target company due diligence

Here, Magistral takes access to the data rooms and analyses the information to produce highly relevant deliverables and insights. Due diligence includes financial, operational, and ESG related aspects of a firm. Magistral works with both Private Equity firms and Investee companies. It prepares Due Diligence Questionnaires (DDQs) and collects information from the investee companies, either directly or indirectly.

Industry Research

Here, industry research is more specific and has to do with the target company’s operations. The industry in which the target operates and details like trends, SWOT, Porter’s five forces, key competition, pricing trends, news. etc. are captured to provide a holistic view about the industry in which the target company operates

Detailed company profiling and competitive intelligence

In this stage of the company profile, details are captured from multiple sources like ex-employees, management, existing employees, vendors, competition, investors, and industry stakeholders. Also, information related to competition and their strategy is captured using primary and secondary sources.

Investment Memorandums

If the investment needs to be made with other co-investors, standard documentation is applicable like Investment Memorandum, Confidential Information memorandum, Pitch Deck, and Financial Models.

Modeling and Valuations

This exercise ensures that deal is made at the right prices so that there is a significant upside for the investment returns. Magistral has prepared 100+ financial models for valuations in industries like SaaS, tech, healthcare, IT, manufacturing, B2C retail, fashion, chemicals, and e-commerce. Here the information and assumptions required to prepare a financial model are captured from detailed discussions with the client. The models in which Magistral has expertise include and are not limited to 3 parts financial models, LBO analysis, DCF modeling, Real Estate modeling, precedent transaction analysis, comparable analysis, and impact analysis.

Portfolio Management and Fund Management

Portfolio Management aims at maximizing the value of the investment in a company by a Private Equity firm. This is achieved by supporting various tasks of the acquired company to reach more customers, hence improving revenue or reducing operations’ costs. Fund Management is about streamlining the functions of the fund itself to focus on the core tasks of investing and fundraising.

Here the services are:

ESG Compliance Monitoring

Magistral, after assessing the ESG maturity of an investee company, suggests a set of metrics monitored periodically after the investment is made. The data is collected on these metrics and reported to the board and management along with investors every quarter.

Outsourced CFO

Outsourced CFO services are relevant for both funds and the portfolio companies, specifically in the cases where the PE firm invests in start-ups or smaller firms. These companies may not be in a position to invest in a full-time CFO and thus may go for an outsourced CFO that is fractional and provides the operational and cost flexibility. Sometimes Financial Process and Accounting could be outsourced, while CFO could be kept in-house. These tasks include accounting, bookkeeping, administration, procurement, and preparation of financial statements

Outsourced Fund Administration

This service is specifically for funds and takes care of all the administrative aspects of the fund like fund accounting, expense monitoring, trade reconciliation, distribution waterfalls, taxes, fees, incentives, expenses, etc.

Strategy and Business Development support

After the investments, most PE firms focus on growing the revenues of the portfolio companies. This is done through a slew of interventions on strategy and marketing. Magistral supports these activities by providing services like consumer and market studies, new product or market development, lead generation, which is critical in the B2B space, and finding follow-on acquisition or buyer for the investee companies.

And this is how Private Equity consulting joins forces with offshoring to provide an unbeatable competitive advantage for our clients.

About Magistral

Magistral Consulting has helped multiple funds and companies in outsourcing operations activities. It has service offerings for Private Equity, Venture Capital, Family OfficesInvestment BanksAsset Managers, Hedge Funds, Financial Consultants, Real Estate, REITs, RE fundsCorporates and Portfolio companies. Its functional expertise is around Deal originationDeal Execution, Due Diligence, Financial ModelingPortfolio Management and Equity Research

For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact

About the Author

The Author, Prabhash Choudhary is the CEO of Magistral Consulting and can be reached at Prabhash.choudhary@magistralconsutling.com for any queries or business inquiries.

Introduction to Deal Origination Services

Making a deal is imperative for a Venture Capital or a Private Equity firm. That is the business they are in. However, behind every successful deal that attracts investment, there is a pipeline of multiple other deals that are curated over time. Deal origination services deal in populating and updating that deal pipeline.

Every fund has an investment philosophy or mandate to make deals that are relevant for its purpose of delivering outsized returns. Some specialize in early-stage investments like Seed or Series A while others prime for late-stage investments like M&A or Series D and beyond. Whatever is the fund mandate, it’s imperative for every private equity or venture capital fund to populate the deal pipeline, so that the deals that fit every criterion could be fructified as and when required. For Hedge funds and Fund of Funds, deal origination concerns about stocks and funds respectively. Deal Origination for Investment Banking also works on similar lines.

Scope of Deal Origination Services

Private Equity Deal origination or Venture Capital Deal Origination services understand in detail the fund philosophy or the mandate. It is then broken down into actionable categories for the selection of targets. For a typical early-stage VC fund, for example, would be interested in SaaS product companies, where the product development has been done and the company is looking for commercialization in the space where the fund may have connections to bring in the early clients. This breaks down into requirements in terms of the industry of the target, industry where target’s clients are, revenues, geographical presence, employees, team, and their background, and suitability to deal terms like management ready to give majority stake, etc.

Once the profile of an ideal deal is finalized, the search begins for the potential targets, where the deal could be fetched.

Population and Update of Deal Pipeline

The deal pipeline is continually updated for the right deals. Every new deal that is originated finds a place in the deal pipeline. This also works for M&A deal Origination. As not all the details about the private companies are available in the public domain, primary research along with secondary research is employed. Details of the deal origination process are explained below

Deal Origination Services

How A Deal Pipeline is Populated?

Here are the most common ways of populating the deals pipeline:

Secondary Research

Secondary Research is the backbone of finding suitable deals. The analyst looks for the private and sometimes public companies satisfying a given set of criteria like revenue, stage, team, geographical presence, etc. Information on all relevant parameters is collected to shortlist the right target

Primary Research

Once the target is shortlisted the analyst gets in touch with the company to collect other information and understand the intent of the company to raise funds. All the information collected is duly captured in the pipeline sheet or Deal Origination platform

Accelerators

Accelerators, Incubators, and other similar Associations provide a current set of targets that are looking to raise funds and have been primed to do so. Getting in touch with such organizations provides important inputs to the deals pipeline. Sometimes these organizations distribute information through regular newsletters which need to be studied to populate the pipeline for the appropriate targets

Platforms and Events

Some multiple platforms and events help startups in raising funds. These platforms are continually looking for investors to fund their member startups. The analyst usually takes the membership of these platforms to receive periodic information

Deal Databases

There are multiple deal databases along with private company financials. Each geography has a specialized database. Sometimes databases also specialize in a given industry. Deal terms on databases help in arriving at the company valuation which is useful in the deal execution stage

Introduction to Deal Execution Services

Once the pipeline is populated and the opportunity is shortlisted for deal-making, deal execution services come into play. Deal execution services help in preparing documents that go into deal-making and negotiations involved therein.

Activities in deal execution are Financial Modeling, Valuation, Due Diligence, Strategy, Business Development Support, and Deal Documentation

Deal Execution Services

All that forms Deal Execution Services

Financial Modeling

Financial modeling serves as a host of purposes. It analyzes if the proposed acquisition, buy-out, M&A, or investments makes sense financially. It also helps in fine-tuning the financial future of the proposed asset. Revenue, profitability, and costs are forecasted to finally arrive at a proposed valuation. The financial model also takes into account the cost of capital and analyzes various exit opportunities for investors. The financial model also suggests if the investment is viable and is going to provide the expected returns to the fund. The financial model analyzes various investment scenarios too, and how key investment parameters change in all those scenarios. Financial Models have been traditionally prepared on the excel sheets but increasingly there have been multiple software products to aid the modeling and reduce the analyst errors.

Valuation

Valuation is one of the key metrics for the investment decision. It is calculated differently for different types of companies and their maturity. For public companies, the DCF Model along with comps from similar companies gives a comprehensive view. For private companies, it’s usually based on multiples prevailing in the industry. Valuations change in various business scenarios of optimistic, pessimistic, and realistic business outcomes.

Due Diligence

Due Diligence makes sure that investment is right and will meet its objective in terms of expected returns from the asset. Due Diligence checks thoroughly the financials of the company. All the assumptions made to forecast the financial future are double-checked. Due diligence also checks for the track record of the team as professionals. All aspects of Corporate Governance are verified in detail. Legal battles, statutory or government actions on the company are looked at. Due diligence gets into details of finances, strategy, assumptions, marketing, people, team, and everything else that is important. For smaller assets, it could be done in a few weeks, whereas for strategic investment it can go on for months. A data room is set to comb through the huge amount of data and information.

Strategy Formulation for Portfolio Companies

In terms of Deal Execution either the strategy is prepared or already prepared strategy document is vetted. A strategy document is put to attract co-investors and set the expectations from the management. Strategy or plan for the next 5 to 10 years is prepared. The input from the strategy document goes into financial modeling and revenue forecasts. If Strategy is already in place, assumptions are rechecked to make sure the document is robust and achievable. Annual budgets are also derived from the strategy documents.

Business Development Support for Portfolio Companies

Immediately after the deal goes through, major thrust from investors is towards the business development of the invested company. Almost always there is an imminent need of finding out and reaching out to the customers. It is usually achieved through lead generation and meetings’ set up in B2B set-up and effective digital marketing in B2C set up. Business Development support services ensure the revenue and growth forecasts are met

Deal Documentation

There are a host of documents that are prepared for fund-raising. Requirements are even more in the case of public companies. Following are the documents that are usually prepared for fund-raising

PPM/CIM: Private Placement Memorandum or Confidential Information Memorandum is a detailed document covering all aspects of the proposed investment

-1 Pager: It’s a teaser document that is sent out for information of other investors

-Financial Model: As discussed earlier in the document, it analyzes the investment in all scenarios and the respective outcomes.

-Pitch Deck: A short version of CIM which is more of a marketing document

Several other forms are filled and prepared depending on the geography of the investor and investee.

Magistral Consulting has helped multiple investors like Private Equity, Venture Capital, and Family Offices in making the right investments through all the services mentioned above. To drop an inquiry please visit www.magistralconsulting.com/contact

About Magistral

Magistral Consulting has helped multiple funds and companies in outsourcing CIO related activities. It has service offerings for Private Equity, Venture Capital, Family OfficesInvestment BanksAsset Managers, Hedge Funds, Financial Consultants, Real Estate, REITs, RE fundsCorporates and Portfolio companies. Its functional expertise is around Deal originationDeal Execution, Due Diligence, Financial ModelingPortfolio Management and Equity Research

For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact

About the Author

The Author, Prabhash Choudhary is the CEO of Magistral Consulting and can be reached at Prabhash.choudhary@magistralconsutling.com for any queries or business inquiries.