Tag Archives: Private Equity Outsourcing

Introduction

Deal origination for Private Equity or Deal sourcing is the process by which investment firms identify opportunities. Larger volume deals are sourced to maintain a viable deal flow. Building a deal flow is the most important step because making good investment decisions is reliant on seeing many deals and selecting the best among them to pursue.

The effectiveness of the deal origination process ensures a healthy portfolio of investments that further ensures healthy returns to the Limited Partner investors. Hence its business-critical for a Private Equity firm to make sure the deal origination process works, and works well to meet the investment objectives.

Some venture capitalists, private equity investors, and investment bankers use various methods to source deals whereas some firms reach out to a team of specialists to help with the process of deal origination via outsourcing.

Deal Origination Process for Private Equity

There are multiple approaches to Deal Origination for Private Equity Firms. Some of them are

Traditional Outbound Approach

Here, the deal origination and sourcing largely depend on a wide area of personal networks, contacts, and the good reputation of the firm. Having knowledge of specific industries and the idea of similar deals taking place in the market is an added advantage for placing bids. This approach becomes successful only on the firm’s broad network of contacts, referrals, and a good reputation among founders. Firms compete against each other in process of bidding and their success depends on gaining specific industry knowledge. This typically leads to overvalued assets as all VCs and PEs are looking at the same deals.

Pros of outbound deals:

No matter how much things have changed but still the fundamentals of sales remain the same as they are based on human nature. And that makes outbound deals still very successful
It’s predictable and gives immediate results on the outbound process as it involves getting instant feedback from the prospective targets

Inbound deals

Inbound deal sourcing refers to all incoming leads, whether they come from existing relationships or unknown founders seeking investment. This is when a founder approaches the firm due to networking, good reputation, or word of mouth about the firm.

Pros of inbound deals:

Owners and operators are more likely to meet when they share a connection with you already
A shared network gives more knowledge which helps in creating more personalized interactions, giving a competitive edge
These deals move comparatively faster as introductions are warm and made only when seeking investments

Outsourced Approach

Traditional methods are nowadays giving way to modern online dealing platforms. Several financial technology companies help in deal origination for private equity firms and enable them to go beyond their network of contacts and source deals by reaching a broad audience on the basis of various criteria. Some parts of the investing value chain are outsourced to reduce operations costs while still maintaining quality and effectiveness.

Pros of Outsourced Approach:

Cost-effective
It casts a wider net of reaching out to target companies, that ensures exclusive deals that may help a Private Equity firm in delivering outsized IRRs for its Limited Partner investors
The deal pipeline continues to be populated in spite of multiple demands like new deals from the top management of the firm
The SOP ensures standardized elimination of targets not suitable to PE’s investment philosophy
Netting in the assets that are fairly valued

Magistral’s Process of Deal Origination for Private Equity Firms

There are various steps involved in the deal origination of private equity firms. These steps include Industry Research, Making SOPs, Evaluating, Ranking, and Contacting the shortlisted companies.

Magistral's Private Equity Deal Origination Process

Deal Origination Process for Private Equity

Industry Research

This step focuses on taking out a list of companies that looks fit in terms of market position, competitive advantages, multiple avenues of growth, stable and recurring cash flows, low capital requirements, strong management team, favorable industry trends, etc. The inputs from research feed into the next step of SOPs

SOPs

This step is considered majorly after discussion with the clients, standard operating procedures (SOPs) are prepared in order to take care of the requirement of Private Equity clients while performing deal origination and deal sourcing process. A formal signoff is taken from the client once all the steps in detail are identified. Magistral performs this step for its clients without any cost to them

Evaluation

Various criteria are looked into while evaluating a target. Some of these are related to investors such as the investor’s ability to fund, if multiple investments can be made, if the investor has an interest in lead investing, his level of portfolio diversification, etc. The major part of the evaluation of the target is to ensure it meets the investment philosophy of the investor and is in a position to generate value over the investment horizon. The factors like industry, sub-industry, niche, management, team, past fundraising, strategy, marketing, finances, etc are evaluated for targets.

Ranking

On the basis of the above research, the analysts rank the various targets which best align with the investment philosophy of the Private Equity firm. The targets are ranked as per the suitability

Contact

The final shortlisted investors are then contacted via mail or calls in order to close the best possible deal for a private equity firm. All the support required during the negotiations is provided as well.

Magistral’s Private Equity Deal Origination/ Deal Sourcing Case Study

The client and the business situation

A leading private equity company, investing in a broad range of markets such as energy, retail, and technology. The client wanted to deploy the capital to meet up its investment strategies and therefore wanted Magistral to find the best deals for the company at good valuations.

Magistral’s PE Deal Origination/ Deal Sourcing Case Study

Magistral’s solution

Magistral appointed a dedicated manager for taking the existing list of potential target companies, populate it further, and review them carefully
Standard Operating Procedures were made at no cost to the client to nail down the process to its finest details along with research and ranking methodology
A team of analysts started evaluating and ranking targets on different parameters already set out in the SOP
Shortlisted companies were contacted via call or mail and then the agreement was taken forward for all the documentation and deal negotiations

Outcomes

Within 6 months, the firm was introduced to more than 30 opportunities.
The effort resulted in detailed due diligence with two transactions that were quickly closed

Typical Outcomes of Magistral’s Deal Origination Services for Private Equity

According to a recent survey, 88% of private equity investors indicate their most important 2021 objective is deploying capital- a nearly 10-point increase from last year.

While working with Magistral, IRR is improved due to an exhaustive scan of the investible universe. There is approximately a 30-50% reduction in operational costs for target screening. Database costs are justified through rationalized services.

Over the years, Magistral has delivered multiple analyses that go into supporting and facilitating million-dollar global transactions. The team has so far worked with 200+ clients and facilitated transactions worth billions of dollars.

About Magistral consulting

Magistral Consulting has helped multiple funds and companies in outsourcing operations activities. It has service offerings for Private Equity, Venture Capital, Family Offices, Investment Banks, Asset Managers, Hedge Funds, Financial Consultants, Real Estate, REITs, RE funds, Corporates and Portfolio companies. Its functional expertise is around Deal origination, Deal Execution, Due Diligence, Financial Modeling, Portfolio Management and Equity Research.

For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact

About the Author

The article is authored by the Marketing Department of Magistral Consulting. For any business inquiries, you could reach out to prabhash.choudhary@magistralconsulting.com

Introduction

Private Equity (PE) consulting has been around for a while. Many consulting firms have practices offering private equity consulting services. It is interesting to note that even global consulting firms rely on offshoring to a great extent to deliver value to private equity clients on their most pressing issues. Offshoring reduces costs of consulting firms and some of it must be passed onto the clients (we hope!!). But what if all the advantages of offshoring could be passed onto the clients directly?

Read further to know more!!

Private Equity Consulting and Offshoring: Why it’s a match made in heaven?

Management Consulting as an industry has been around for more than 100 years on the back of its solid value proposition for clients. It brings in expertise, experience, political leverage, data sources, network, and usually signs business outcome-based projects with the clients. Usually, benefits outweigh the costs by 3X to 10X.

Private Equity Consulting and Offshoring brought together

Offshoring also picked up with the advent of the internet. As the work was possible with the help of the internet and advanced communication options, offshoring started to make sense for low-end jobs like call centers and data entry. It was followed by IT and now it is the turn of high-end research, analytics, and consulting jobs. The value proposition of offshoring is cost efficiency and scale. In most cases, offshoring also results in improvements in terms of quality and delivery apart from cost-cutting.

When we combine the forces, we have the impact of consulting with the cost advantages of offshoring, making it an unbeatable value proposition for clients in their marketplace. Management consulting overheads like weekly flights for consultants, high-end hotels for stay, and highly-priced consultants, all of which are paid by the clients are reduced by remote working and service delivery. At the same time, task offshoring to a group with all the expertise in a given industry brings a scale that can be taken advantage of, by smaller clients.

Business Outcomes for Private Equity Industry and the Services Offered

Major work streams at all private equity companies, big or small, comprise of following workstreams:

Fundraising and marketing or investor relations

Deal origination

Deal execution along with due diligence; and

Portfolio management to get into the operational details of portfolio companies to make it more valuable

Private Equity Consulting Business Outcomes

Magistral’s service offerings for Private Equity

Here is how Private Equity consulting helps in these workstreams

Fund Raising and Marketing/ Investor Relations

A fund is established when it has a healthy pipeline of potential investors apart from the existing ones. This is the area where most emerging managers struggle. The game does not even start if the firm is not able to raise the angel fund. However, like everything else in life, robust results need time and consistent efforts. PE consulting helps reach out to the investors and maintain a continuous touch-point to drive home the value proposition of the fund and thus enable successful fundraising rounds.

The services that help in fundraising are

Fundraising documentation

Fundraising requires a lot of documentation. Sometimes it could be enormous for an emerging manager. At the same time, it needs to be streamlined for established managers. Magistral helps prepare documents like Private Placement Memorandums (PPMs)/ Confidential Information Memorandums (CIMs), pitch decks, financial models and projections, teasers, and strategy and marketing documentation.

Investor profiling and reach-out

Funds specializing in different areas have different ideal profiles for investors or limited partners. Magistral helps in profiling and reach out to these investors. Magistral also has an in-house database that carries leads of more than 15000+ Limited Partners (LPs) and General Partners (GPs). It can also access databases of other players if the task needs it.

Design and Data Support

Magistral has an in-house design team that streamlines the PowerPoint designs and makes them consistent with the global marketing standards. It’s like we receive the content in raw form, sometimes scribbles from a notepad or whiteboard, and the output is a well-designed PowerPoint that could directly be sent to investors. Similarly, pitch decks and PPMs could also be designed to look more powerful visually. Likewise, data could be streamlined related to investors or CRM systems that the clients use.

Newsletters

Multiple touch-points with investors mark content like Newsletters, PoV documents, Industry reports, and market research. Magistral has experience working with hundreds of clients working on these assignments. It has access to resources like secondary sources, interviews with the panel of experts, and triangulations to come up with market sizes, etc. Worthy content establishes the authority of the Private Equity fund in the eyes of accredited investors.

Sustainable Investment and Impact Assessment

We have a specific service offering around ESG analysis, sustainable investments, and impact assessments of the current or potential assets acquired by the Private Equity firms.

Deal Origination

Deal origination services make sure that the focus of the GP is on the suitable targets and populate the deal pipeline with more appropriate deals, to be taken up as and when required. Picking up the right deals is the lifeblood of PE operations. It’s by picking up the right deals that a GP can offer superlative returns to its LP investors. Magistral helps with Deal Flow support and Inbound deal flow analysis.

The deal origination related services offered are:

Industry tracking and landscaping

A Private Equity firm needs to scan the environment for investing continually. It needs to track its key markets, geographies, and industry regularly to take advantage of emerging trends. Magistral has helped multiple clients in tracking industries like healthcare, SaaS, blockchain, cybersecurity, heavy engineering, and many others.

Potential target identification

A list of suitable potential targets is generated using secondary and primary sources. As per the investment thesis, the targets satisfy a host of customizable criteria like revenue, profits, employees, industry, geography, and being open for investments. Secondary sources include databases, whereas primary sources are industry associations, accelerators, angel investor groups, etc.

Target company profiling

Once the list is generated for potential targets, the next step is to shortlist the companies of interest and go for a deeper dive. A target company is profiled for its business details, strategy, latest developments, management, SWOT, Porter’s 5 forces, and other customized information. Understanding the openness of the company for an investor on the board is also studied at this stage.

Target pipeline management

For deals to be continuously happening, the pipeline needs to be populated continuously. There should be deals in all stages of deal-making. That is ensured by filling the targets in the funnel on an ongoing basis.

ESG Analysis

ESG or impact analysis is more critical than it was ever before. It’s imperative then that Private Equity firms evaluate the deals for ESG fitments. A company that performs better on ESG frameworks is a more sustainable investment and makes a far-reaching impact on the society and communities it serves.

Inbound deal flow management

If a firm receives lots of inbound inquiries, there needs to be an agency to sort out the worthy opportunities from the non-serious ones. Magistral matches the opportunities with the GPs investment thesis and brings forward the best deals.

Summarizing and preparing IMs:

If start-ups send IMs, the same need to be summarized for discussion with the investment committee. Magistral summarizes the Investment memos into investcomms decks for quick and effective decision making.

Deal Viability Analysis: This involves getting into the nitty-gritty of a deal, identifying red flags both inside out and outside in, to make sure the deal produces the impact, which is the aim of the investment to start with. This is achieved from the exhaustive and comprehensive market and company research.

Deal Execution and Due Diligence

Deal execution and due diligence ensure the right investment decisions to produce significant returns, identifying risks for better planning post-investment or M&A.

Here the services are about providing all the foresight and intelligence to make the right decisions. The primary service offerings here are:

Target company due diligence

Here, Magistral takes access to the data rooms and analyses the information to produce highly relevant deliverables and insights. Due diligence includes financial, operational, and ESG related aspects of a firm. Magistral works with both Private Equity firms and Investee companies. It prepares Due Diligence Questionnaires (DDQs) and collects information from the investee companies, either directly or indirectly.

Industry Research

Here, industry research is more specific and has to do with the target company’s operations. The industry in which the target operates and details like trends, SWOT, Porter’s five forces, key competition, pricing trends, news. etc. are captured to provide a holistic view about the industry in which the target company operates

Detailed company profiling and competitive intelligence

In this stage of the company profile, details are captured from multiple sources like ex-employees, management, existing employees, vendors, competition, investors, and industry stakeholders. Also, information related to competition and their strategy is captured using primary and secondary sources.

Investment Memorandums

If the investment needs to be made with other co-investors, standard documentation is applicable like Investment Memorandum, Confidential Information memorandum, Pitch Deck, and Financial Models.

Modeling and Valuations

This exercise ensures that deal is made at the right prices so that there is a significant upside for the investment returns. Magistral has prepared 100+ financial models for valuations in industries like SaaS, tech, healthcare, IT, manufacturing, B2C retail, fashion, chemicals, and e-commerce. Here the information and assumptions required to prepare a financial model are captured from detailed discussions with the client. The models in which Magistral has expertise include and are not limited to 3 parts financial models, LBO analysis, DCF modeling, Real Estate modeling, precedent transaction analysis, comparable analysis, and impact analysis.

Portfolio Management and Fund Management

Portfolio Management aims at maximizing the value of the investment in a company by a Private Equity firm. This is achieved by supporting various tasks of the acquired company to reach more customers, hence improving revenue or reducing operations’ costs. Fund Management is about streamlining the functions of the fund itself to focus on the core tasks of investing and fundraising.

Here the services are:

ESG Compliance Monitoring

Magistral, after assessing the ESG maturity of an investee company, suggests a set of metrics monitored periodically after the investment is made. The data is collected on these metrics and reported to the board and management along with investors every quarter.

Outsourced CFO

Outsourced CFO services are relevant for both funds and the portfolio companies, specifically in the cases where the PE firm invests in start-ups or smaller firms. These companies may not be in a position to invest in a full-time CFO and thus may go for an outsourced CFO that is fractional and provides the operational and cost flexibility. Sometimes Financial Process and Accounting could be outsourced, while CFO could be kept in-house. These tasks include accounting, bookkeeping, administration, procurement, and preparation of financial statements

Outsourced Fund Administration

This service is specifically for funds and takes care of all the administrative aspects of the fund like fund accounting, expense monitoring, trade reconciliation, distribution waterfalls, taxes, fees, incentives, expenses, etc.

Strategy and Business Development support

After the investments, most PE firms focus on growing the revenues of the portfolio companies. This is done through a slew of interventions on strategy and marketing. Magistral supports these activities by providing services like consumer and market studies, new product or market development, lead generation, which is critical in the B2B space, and finding follow-on acquisition or buyer for the investee companies.

And this is how Private Equity consulting joins forces with offshoring to provide an unbeatable competitive advantage for our clients.

About Magistral

For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact

About the Author

The Author, Prabhash Choudhary is the CEO of Magistral Consulting and can be reached at Prabhash.choudhary@magistralconsutling.com for any queries or business inquiries.

Introduction

Around the globe, there is a trillion-dollar business of investing in all sorts of assets like equity, both public and private, real estate, and upcoming assets like cryptocurrencies. Once the investment is made, the task on the part of the investor shifts to investment management. There are many activities of investment management that could be outsourced and that is what leads us to analyze the stream of investment management outsourcing. Investment management and hence investment management outsourcing takes all forms depending on the asset being invested in, and the prime business of the asset or investment manager.

Here we take a look at major activities of each type of investment manager or asset manager which could be effectively outsourced to save on costs and improve quality.

Who Should Outsource Investment Management and How?

Outsourced Investment Management for different types of Asset Managers

Private Equity and Venture Capital firms

The underlying asset that a Private Equity or a Venture Capital firm invests in is equity. Sometimes it’s for stocks listed on exchanges but most of the time these are private investments, the target of which are start-ups are unlisted companies.

In the PE/VC value chain of investing, there are activities like Fundraising, Deal origination, Deal execution, and Portfolio Management. Quite a few activities in these departments are outsourceable. For fundraising, the activities like investor reach-out, investor profiling, CRMs, newsletters, white papers, and data management jobs could be effectively outsourced. Regarding, Deal origination, the deal pipeline management has a great potential of outsourcing along with initial due diligence. Deal execution processes like valuation and financial modeling are templatized and could be considered. Portfolio management has varied activities and outsourcing potential vary as per the nature of the business of the portfolio companies. Most activities related to Strategy and Marketing have great potential for outsourcing when it comes to Portfolio Management.

Hedge Funds

For the most common type of hedge fund out there, that is a long-short equity hedge fund, multiple activities should be considered for outsourcing. Equity Research is the foremost one. The research that is done for the investors is almost always best to be outsourced. Apart from Equity Research, Fund Administration and Fund Accounting are better done when outsourced. It makes sense from the cost and expertise point of view. Marketing activities almost always have great potential for offshoring.

Real Estate

Managing a real estate asset after the investment comprises standardized work-streams. Most of it relates to collecting data, analyzing it, making reports, and raising red flags if any. Accounting and administration along with research has a great potential for outsourcing

Investment Banks

Investment Banks are into all sorts of assets directly or for their clients. For the varying types of their work pallet, there is varying potential for outsourcing. For investment banks, activities that are commonly outsourced are Equity Research, Security-based Investment Research, development of excel or other automated models, investment research for private investments, marketing, deal origination, and deal execution. In fact, 30-50% of all activities performed by an investment bank has a solid potential for outsourcing that may be explored

Asset Management Firms

These are for specialized asset managers like managers managing a portfolio of crypto or commodities. There is no one size fits all approach to outsourcing for these asset managers. As a thumb rule, everything related to technology like platform development, automation, website development, or software development can be outsourced. Also, anything that is of support function’s nature like Strategy or Marketing could be looked at.

Models of engagement with the outsourcing vendor

Once you have made your mind to explore outsourcing, the biggest concern is around the way an outsourced vendor or the service provider would work with you and your team. There are three established models of working while outsourcing. These are FTEs, Retainer, and Ad-hoc. Some progressive vendors like Magistral are signing up success-based contracts too.

Investment Management Outsourcing Engagement Model

FTEs

FTE the most common engagement model for investment management outsourcing.

FTE stands for Full-Time Employee equivalent. It’s like a virtual employee who is operating from a different country. This virtual employee could be coordinated with, on email, video calls, WhatsApp, chats, or any other mode that is suitable to the client and is convenient as per time zone differences. It looks like a person is aligned with the client full time and he works seamlessly with the client. That is always the case, but the vendor, his processes, training, supervision, and culture play a big role in ensuring the continuity of services. A vendor enables the FTE to perform optimally by providing training and desired supervision. The vendor’s processes ensure that the client is insulated from the bad performance of FTE as the work is supervised by more senior resources. In case the individual decides to leave the organization, similarly, qualified and trained professionals are available on the bench for the replacement. That is the reason it makes sense to work with individuals through the service providers who may be an established name in their industry. Working directly through freelancing websites or hiring directly exposes clients to manage costs and risks, which is not the case while dealing with an established service provider.

This also is the cheapest model on per hour basis. But it is inflexible as there may be contractual obligations for a minimum period of support. This case is more prominent when resources are specialized in niche skills

Typical jobs that require FTE engagements are operational, where the offshored team works with the onsite team seamlessly. So, if a task is part of your ongoing investment management operations, mostly it will be outsourced on FTE-based engagement.

Retainer

You know there is a need for outsourcing tasks. At the same time, you think a full-time individual working on these jobs may be overkill. In these situations, where tasks just require some hours every month, the retainer model of engagement comes in handy. Say rather than hiring an FTE or a full-time virtual employee, you would only want 100 hours’ worth of tasks outsourced every month. A retainer is far more flexible than FTEs but costs higher on per hour cost basis. Typical jobs that are suitable for retainer-type outsourcing are newsletters, MIS, reports preparation, and other marketing-related tasks.

Ad-hoc Projects

As the name suggests the engagement is for one-time projects only. A client gives out the scope of the project. The service provider or the vendor provides a proposal that carries, scope of work, timelines, and commercials. The project kicks off after the client signs off the proposal and is paid after the delivery of the project. Almost any project that is strategic and is not expected to be repeated on an ongoing basis is an ideal candidate for ad-hoc based outsourcing. Also, it’s an ideal mode, if you would want to test the services of a vendor before signing a longer-term contract. It is the most flexible outsourcing arrangement as projects may start or end at your convenience, but at the same time, it is costliest in terms of cost per hour basis.

Success Based

Most traditional service providers shy from signing a success-based engagement. The fear stems from the trust deficit, performance fears, and the complications of defining a success scenario. Magistral signs success-based engagements with clients, with whom it has existing relationships. Existing relationships take the risks related to trust deficit and performance. A mutually agreed “success” scenario could also be defined in those situations. The tasks that are outsourced under these arrangements usually relate to fundraising, deal sourcing, and meetings’ set up

Magistral has helped more than 100 clients in outsourcing and offshoring multiple activities related to the Investment Management process. To start a conversation drop a line here.

About Magistral

For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact

About the Author

The Author, Prabhash Choudhary is the CEO of Magistral Consulting and can be reached at Prabhash.choudhary@magistralconsutling.com for any queries or business inquiries.

Introduction- What is Portfolio Management?

Portfolio Management Services are the services that keep a portfolio of investments healthy and prime them to produce expected returns on investments.

Sometimes portfolio management is passive, where it mostly deals with analyzing the assets and its performance. In some cases, portfolio management is quite active, where the manager is expected to get into the operations of the invested company and make sure its operational aspects are fine-tuned so that the asset enhances its intrinsic value

Whatever is the underlying nature of the portfolio, portfolio management concerns about managing the asset properly and prepare it to give superlative returns for the investors

What constitutes a Portfolio?

A portfolio has a different meaning for different institutional investors. A Venture Capital or a Private Equity firm may mean invested companies as its portfolio. These companies can vary in size. Sometimes they are start-ups or smaller companies, whereas some other times they could be multibillion-dollar enterprises with businesses in many countries. These companies could be public or private

A Hedge Fund calls the stocks where it has invested as its portfolio. These are publicly traded stocks and trade on global exchanges.

A Fund of Funds will call its underlying Hedge Funds as its portfolio. A Fund of Funds invests in funds like Hedge Funds. So all the hedge funds where it decides to park the money are its portfolio

A Real Estate fund will call its Real Estate investment as its portfolio. Various funds specialize in multiple RE asset classes like residential, commercial, infrastructure, and multiple other versions of it therein.

An Investment Bank or a Commercial Bank may have different asset classes, depending on its business model and clientele, calling an underlying asset as the portfolio. They can be Real Estate, Real Estate Classes, Cryptocurrencies, Commodities, and anything else that generates a return and is invested with an aim of either generating returns or appreciation in capital value.

Depending on the underlying asset, the portfolio management approach takes different paths

Portfolio Management for Private Equity and Venture Capital

When Portfolio Management is talked about for Private Equity or Venture Capital firms, it means helping the portfolio of companies, mostly private, in appreciating its valuation. This appreciation in value comes from improving revenue or cutting costs. The ultimate aim of investing in companies by Private Equity or Venture Capital firm is to exit at a valuation that is multiple times over the initial investment. A significant part of the fund is in the portfolio management business.

Multiple things could be done to make sure the portfolio company grows its revenue and keeps its costs in control

Outsourcing some of these services produce multiple benefits like reduction in operations’ cost, improvement in quality, etc.

Here are the services and all of it could be effectively outsourced in the portfolio management process to further net in the cost savings:

All the elements of companies’ portfolio management that could be outsourced

Business Research

Business Research touches multiple aspects of operations for a small company. It plays a vital role in Finance, Sales, Marketing, Strategy, and Procurement. Almost all research tasks in these functions could be outsourced. Investors taking in hands the research function take the nerve cells of the organization in control. From there, the company could be managed more closely and with better control. One of the most important aspects of business research is fine-tuning the business strategy. Investors can devise the expansion plans and study whether they are on track.

Marketing

Marketing and specifically the elements of Digital marketing could be outsourced well. Components of digital marketing like content marketing, web design, social media advertising, SEO, and everything else related could be outsourced and outsourced well. Marketing is the most important lever when it comes to growing the business of a small company aggressively. Topline growth increases the valuation of the company almost simultaneously.

Business Development

Specifically, for B2B businesses in the portfolio, there are multiple outsourceable elements for business development. This includes list and lead generation to onboard newer accounts faster. Also, account-based management is important for bigger clients of a smaller portfolio company.

Mergers and Acquisition

After the initial investment, the struggle for the investor takes another direction. It is to raise further rounds of fund-raising or start finding a bigger buyer for the company. Multiple activities are spanned out of this objective. For example, generating the list of potential buyers or investors and all the accompanying documents that go towards an M&A exercise.

Fund-Raising

Fund Raising is an ongoing cause for venture-funded companies. After the seed round, the preparations start for a further round of fund-raise like Series A, Series B, Series C, and so on. This leads to a continued quest for generating a pipeline of investors for further rounds of fund-raising. This activity of generating and populating pipeline could be effectively outsourced while the management focuses on revenue and profitability

Outsourced CFO

A full-time CFO is something that a small start-up may struggle to have. When a VC fund invests in multiple start-ups, it could have a centrally located CFO for all these companies. To further save costs, this CFO or parts of the CFO team could be outsourced. An outsourced CFO brings in the expertise of a tenured CFO along with the scalability of an outsourced team.

Product Design and Development

Many investments specifically in the VC space happens in the pre-product development stage or immediately after the proof of concept still leaving the product with some problems that need to be ironed out. This is when product design and development services come into play. It helps in setting up websites, making apps, and initial marketing to gain the users and change the UI or business strategy if required. It’s just that with outsourcing, these business and technical iterations become a lot cheaper.

Lead and List Generation

An ongoing company needs a list-building exercise all the time whether it’s about getting a new client or an investor or a vendor or anyone else for any other type of business collaboration.

Portfolio Management for Hedge Funds, Investment Banks and other Asset Managers

This section is for anyone else who is not dealing with investing in private companies. This is also for anyone who does not get into an active management role in a company’s day to day affairs. The underlying assets in this portfolio could range from Real Estate and all its classes like residential, commercial, land, buildings, infrastructure, etc., cryptocurrencies, public company stocks, commodities, and everything else that is bought, sold, or traded for capital appreciation or returns. Portfolio Management strategies, in this case, differ significantly from explained earlier and here different tools and models are used for Portfolio Management

Here are the aspects of such a portfolio management project that could be outsourced effectively

Activities that could be outsourced for Portfolio Management of funds and other assets

NAV Tracking

Almost all types of assets need regular NAV tracking. NAV which stands for Net Asset Value is the underlying value of the asset that changes from time to time. All the changes need capturing for investor communication periodically. NAV of some assets is easy to capture, whereas with other assets it follows a difficult process. Portfolio Management and Investment Analysis are connected as the successful investing strategy need to be doubled down on. Several KPIs for Portfolio Management are tracked as well.

Investor Relations

Investors need to be reached out for all the information like the value of their holdings, taxes, fund management fees, waterfalls, etc. Sometimes they would also need a primer on the strategy of the fund or change in the plans by the fund manager. A Portfolio Management dashboard is often prepared and is automated for the information of investors

Middle Office

All the middle office activities like fund administration could be effectively outsourced. This form majority of research, and analytics jobs performed at a Fund. Automated tools for portfolio management is used here.

Back Office

All the tasks like book-keeping could be outsourced at a fraction of the cost. There are multiple software for portfolio management and book-keeping that could be used in the process

Marketing

Most marketing activities like CRM, Marketing communications, reports, and content could be outsourced as well.

Why outsource portfolio management?

Outsourcing has multiple benefits for a Portfolio Management Office. Cost-saving is an obvious one. Here are the factors that add to the charm of an outsourced deal:

Cost: Cost savings of 30-70% from outsourcing portfolio management is very typical. The cost that you save depend on the geography from where you want to outsource and the technical skills required to do the job effectively

Skill inventory: Many small fund management teams operate at a suboptimal level and are not able to meet the standards of bigger funds as their support services don’t match up with that of much bigger funds. Outsourcing presents an opportunity for smaller fund teams for skill enhancements. Outsourcing brings the skills to the team without permanent hiring

Quality: The work quality that is outsourced is of global standards and helps raise the bar for the internal team as well

Risk: Outsourcing reduces the portfolio management risk significantly

Flexibility: A Portfolio Management Analyst can either be hired full-time offshore or in parts or services can be availed on an hourly basis

Magistral has helped multiple fund managers in outsourcing portfolio management and other aspects of operations.

About Magistral

Magistral Consulting has helped multiple funds and companies in outsourcing CIO related activities. It has service offerings for Private Equity, Venture Capital, Family Offices, Investment Banks, Asset Managers, Hedge Funds, Financial Consultants, Real Estate, REITs, RE funds, Corporates and Portfolio companies. Its functional expertise is around Deal origination, Deal Execution, Due Diligence, Financial Modeling, Portfolio Management and Equity Research

For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact

About the Author

The Author, Prabhash Choudhary is the CEO of Magistral Consulting and can be reached at Prabhash.choudhary@magistralconsutling.com for any queries or business inquiries.

Activities under Back and Middle Offices and their Potential for Outsourcing

Back Office Outsourcing has been around for over a decade and picked up the pace since the financial meltdown of 2008. Middle Office Outsourcing is something that is picking up now and is expected to gather pace after the Corona pandemic. So, what is Back and Middle Office outsourcing, and does it make sense for financial services firms like Investment Banks, Private Equity, Venture Capital, and Hedge Fund firms to outsource these activities?

What is a Back Office?

There are not many definitions that clearly demarcate back-office activities from middle-office. A front office at an Investment Bank or a Private Equity firm is the one that interacts with the clients. It comprises people who are in touch with the market like traders, deal makers, Investor relations, and rainmakers. On similar lines, back-office functions are ones that never interact with clients, like fund administration, accounting, record keeping, etc. Back Office has now long been designated as the right candidate for outsourcing to reduce operational costs.

What is Middle Office?

Middle Office are the functions that coordinate between the front and back office. Similar functions in similar financial institutions can often be categorized as Middle Office, back office, or even Front Office. So, there are lots of blurry lines between Middle and Back Office definitions. Also, an activity that will form a Back Office activity at an investment bank can be categorized as a Middle Office activity at a Hedge Fund. Technology is now getting all the more important than it was ever before. Biggest of Investment Banks now have more than 30% of their employees working in technology-related functions. Technology and Risk Management functions are commonly being categorized as Middle Office functions across financial institutions like Investment Banks, Hedge Funds, Private Equity, and Venture Capital firms.

Potential of Back Office Outsourcing

Back Office needs to be outsourced is a forgone conclusion. It was probably a matter of discussion a decade back. Almost all big Investment Banks have outsourced their back office. Private Equity, Venture Capital and Hedge Funds are playing catch-up when it comes to back-office outsourcing. The reason for them lagging behind is that their teams are comparatively smaller to start with, which leads to limited cost advantages of outsourcing for them. Hedge funds have rather taken the technology way to reduce costs with developments like AI, ML, and Automation. Traders on most trading floors have been replaced by robots now. The conclusion here is that if your firm has a well-demarcated back office, it needs to be outsourced, big, or small. As the industry has started to rely on back-office outsourcing defacto, it will be difficult to compete in the market for those who decide to keep it in-house.

Potential of Middle Office Outsourcing

Middle Office Outsourcing is a hot topic now. It is gaining ground with investment banks who were pioneers even in the back office outsourcing space. Increased capabilities of vendors, further pressure to reduce costs and improve bottom-lines, and competitive pressures are the major trends that are aiding the phenomenon. It’s not right to suggest that all functions of the Middle Office could be outsourced right away. It depends on the processes, culture, and cost structure of the financial institution in question. In conclusion, Middle Office Outsourcing is something that is still taking shape. Though a lot of it could be outsourced, the moot subject is what and how much.

Outsourcing for smaller firms

If an Investment Bank, Private Equity firm, Hedge Fund or a venture capital firm is around 20 people or less, they are continuously caught up in the dilemma to outsource or not. A big firm with hundreds and hundreds of traders would save millions of dollars by outsourcing, the same could not be said about the smaller firms. Smaller firms operate in a niche and fear losing the competitive edge if they go for outsourcing. The low-quality perception of outsourcing does not help give them confidence either. It was so far so good. Some smaller players did survive the last financial meltdown on the back of their superlative services and the network of loyal clients. It’s debatable if they will survive the current pandemic too. In the changed scenario, it is almost imperative for a smaller firm to outsource both the back office and middle office if they need a worthwhile shot at survival. When we talk about the back office and middle office of a smaller financial services firm, it’s pretty much all of their analyst capacities. Thousands of one-man shops are thriving on the formula of outsourcing when the deal is there and conserving the cash when it is not.

Middle Office and Back Office Outsourcing Trends

Multiple trends are evident in the market. Some of the prominent ones are:

Back Offices at bigger financial institutions have been outsourced. A mode could be different in a way having owned captives in a low-cost country or giving a big contract to a leading vendor, but the fact remains, that the physical location of the back office now is a low-cost country.

Middle Office Outsourcing is in a transitional phase: A middle office is being planned to be outsourced. Some players have outsourced the junior positions with mid-level and senior positions in-house. Some are toying with outsourcing the simpler functions over the complex ones

Outsourcing is catching up with Private Equity, Venture Capital and Hedge Funds: Investment Banks definitely took a lead in outsourcing but now even typically smaller financial institutions like Private Equity, Venture Capital, Family Office, Hedge Funds, Real Estate, and Asset Management firms have also started to experiment with varying degrees of exposure to outsourcing

It’s not only about costs: Outsourcing has come a long way from being a lever of only saving costs. Vendors have developed advanced skills and now are in a better position to enhance the skill of the in-house team. It is possible because the vendor is working across geographies, financial institutions, and investment philosophies. A vendor can now bring a fresh eyes’ perspective to the operations and help the financial institution up its game

Pandemic will relay the rules: If outsourcing was just an option before the pandemic, it may not be so afterward. Financial institutions are expected to face cost-related headwinds that will force them to outsource to survive

Increasingly complicated assignments being outsourced: Assignments like Financial Modeling, Investment Research, Outsourced CFO, Fund Administration Process, Hedge Fund Analytics, Pitch Decks, Portfolio Management, etc. are increasingly being outsourced by Investment Banks, Private Equity, Venture Capital and Hedge Fund firms.

Overall back office and middle office outsourcing are at different stages of maturity across the financial institutions. While large investment banks are pared to the bone when it comes to taking advantage of outsourcing, the mid-sized and smaller investment banks have only started recently experimenting with the trend. While Investment Banks, in general, are more mature and warm towards outsourcing, firms like Private Equity, Venture Capital, Hedge Funds, Family Offices, Real Estate, and Asset Management are now opening more and more to the idea. What large institutions identified as a tool to maintain their profit margins, smaller institutions are finding that tool to be the key to survival and profitable growth.

Service Offerings of Magistral Consulting

Here are the service offerings that Magistral provides:

-Daily/Weekly/Monthly Review of NAVs

-Reconciling Cash Trades and Portfolios

-Monitor Trades and Corporate Actions

-Maintain Investment Book of Records

-Independently price the portfolio

-Performing Investor Allocations

-Reporting Profit and Loss

-Client reporting for funds

-Reviewing and preparing all financial statements

-Managing relationships with service providers

-Providing tools to monitor systems and processes

Magistral Consulting (www.magistralconsulting.com) is a premier outsourcing firm that has helped multiple firms like Investment Banks, Private Equity, Venture Capital, Hedge Funds, Asset Managers, Real Estate, and Family Offices in outsourcing their back and middle office. To schedule a free discussion without any commitment, drop a line at https://magistralconsulting.com/contact/

The Author Prabhash Choudhary is the CEO of Magistral Consulting and can be reached at Prabhash.choudhary@magistralconsulting.com for any queries on the article of business inquiries in general

The Trend of Outsourcing is Finally Observed in the Private Equity Sector

Traditionally Investment Banks have been at the forefront of operations outsourcing. Almost all the biggest investment banks either have captives or have vendor arrangements in low-cost countries like India. Private Equity in comparison is the new kid on the block. Venture Capital is even newer. As the traditional model of a fixed management fee of the AUM comes under strain, Private Equity firms must look for alternatives to bring down the costs. Also for funds, that just invest along the bandwagon, with minimum analysis and fewer analysts to support operations, have started giving an impression to Limited Partners, that they possibly could do it themselves and save on the unnecessary fund management fee. Hence Private Equity needs to expand operations and expand it cheaply. That is where Private Equity Outsourcing becomes increasingly important.

Why Private Equity Outsourcing or Venture Capital Outsourcing is business-critical now?

Private Equity Outsourcing is also referred to as Private Equity Back Office Outsourcing, Private Equity Fund Administration Outsourcing, Private Equity Research Outsourcing, Private Equity Business Process Outsourcing, or Private Equity Fund Outsourcing. On the Venture Capital side, the names that are used are Venture Capital Outsourcing, Venture Capital Fund Outsourcing, Venture Capital Business Process Outsourcing, etc.

Outsourcing has produced long-lasting benefits as Investment Banks have been enjoying it for over a decade now. Here are the major ones:

Cost Savings: It brings in cost savings in the tune of 30-70% depending on the location of the fund operations. This means a higher percentage of management fees can be booked as the fund profits or more returns to limited partners.

Skill Advantages: Private Equity operations are usually performed by small teams. Venture Capital teams are even smaller. All that leads to quick decision making and lower costs, but also results in a lack of business-critical skills. Outsourcing gives access to those skills for smaller Private Equity and Venture Capital teams

Extended Team: Outsourced team acts as an extended team that works on plug and play model. You ramp up when required and dismantle when not required. Just before an acquisition, have a higher number of analysts and after the investment, when work-load lessens, have a lower number of analysts. That leads to costs optimized as per the work-load

Time Zone Advantages: The work moves at double the pace. Teams when they leave work in evenings in the United States, United Kingdom, and parts of Europe, drop a message to the teams based out of India to carry on further work. Similarly, the team based out of India drops the work in the evening their times to be found by their client teams in their mornings to further work on. Hence critical jobs move at effectively double the pace, day and night literally!!

Confidential: A due diligence does not always happen with the target knowing about it. Sometimes it is quick and confidentiality is required. It is difficult to perform due diligence discretely by the in-house teams. It can be done by an outsourced player without the name of the interested party getting out.

So what all could be outsourced under Private Equity outsourcing?

Private Equity Outsourcing trends or Venture Capital outsourcing trends could be divided under one of the following functional specializations being outsourced.

Private Equity Outsourcing or Venture Capital Outsourcing practically works across the operational value chain of the fund operations and management.

Here are the elements that could be outsourced without any problems in quality or productivity:

Fund Raising and Investor Relations: All operational aspects of fund-raising and investor relations could be outsourced. This includes pitch decks for funds and the portfolio companies, Investor reach-out programs, confidential information memorandums or Private Placement Memorandums, CRM data management, and Newsletters

Investment Operations: This is where the maximum potential of outsourcing is. Almost all aspects of investing can be outsourced effectively like industry reports and analysis, country reports and analysis, target company profiles, target company due-diligence, financial modeling, valuations, and other ongoing or ad-hoc assignments related to investment analysis. Private Equity research outsourcing or Venture Capital research outsourcing is one of the fastest-growing areas here

Portfolio Management: If it is for Private Equity or Venture Capital firm that gets involved hands-on in the operations of its portfolio companies, it makes all the sense to establish a ‘Centre of Excellence’ for all the work related to Strategy, Research, Data Analytics, Procurement, and Digital Marketing to be aggregated at one place for all the portfolio companies. If that place is in a low-cost country, it brings in massive cost savings as compared to having similar functions separately in all portfolio companies. Also, assignments can be prioritized as per board meetings. Any project that worked in a given portfolio company can be quickly initiated for another portfolio company as the team is centralized.

Fund Administration: Private Equity Fund Administration or Venture Capital Fund Administration is something that has caught the fancy of limited partners recently. It makes sense to keep the financial reporting of a fund with a third party. This ensures financial risk is reduced. It also leads to best practices of fund management being followed along with unbiased financial reporting to the investors. This is one element that is advisable to be outsourced as a best practice. Multiple elements of Private Equity Back Office Outsourcing or Private Equity Business Process Outsourcing like accounting and expenses form a part of this. This is quite similar in the case of Venture Capital Business Process Outsourcing or Venture Capital Back Office Outsourcing.

Other aspects of fund management that are usually outsourced are Strategy, Research, and Analytics

About Magistral Consulting

Magistral Consulting (www.magistralconsulting.com) has helped dozens of Private Equity and Venture Capital firms in outsourcing their operations. With delivery centers based out of India, it has sales offices in New York, San Francisco, London, Oslo, and Singapore. To drop a business inquiry, visit https://magistralconsulting.com/contact/

About the Author

Prabhash Choudhary is the CEO of Magistral Consulting and can be reached at Prabhash.choudhary@magistralconsulting.com for any queries or clarifications.

Introduction

Covid-19 is a massive challenge not only for the global economy but for humanity as a whole. This is once in a lifetime black swan event which is going to rewrite the rules of businesses across geographies and industries. As the details and impact of this tragedy are still unfolding, here are the steps that Private Equity firms can take, including Private Equity Operations outsourcing, which will significantly mitigate the risk in these tough times:

Focus on Employees

A PE firm should first and foremost secure its employees. This can either be done through offering work-flexibility or giving incentives for effective testing and treatments. The partners should act as the role model and it makes sense to communicate the firm’s commitment towards the health and wellness of their employees. In the scenario where all the work is done remotely, it also makes sense to communicate more often through continuous audio and video calls.

Streamline Processes

An event like Covid-19 will test the Business Continuity Planning elements of even the most agile organizations. It’s an opportunity for Private Equity firms to fine-tune theirs. Making sure all important elements of the business are efficiently run is the need of the hour, whether it is about continuously looking for more investment targets, having effective investment committee meetings remotely, and being in touch with the management of portfolio companies for any assistance required. Board and other meetings need to be done remotely and assure the portfolio companies of the financial assistance and other support. This is also a good time to test operations’ outsourcing because if anything, this is going to be the time of hyperactivity, fishing for opportunities. An outsourcing agency can help in taking care of the additional work-load

Zoom in on Portfolio Companies

Covid-19 will impact every business on the planet. PE firms should dedicate most of their time in assessing its impact on their portfolio companies. It will largely depend on the industry in which the portfolio companies are. Some portfolio companies say in the business of Pharma, Healthcare and FMCG need to move faster to adjust their processes to take business advantage and to make themselves available for this humanitarian challenge. Also, there will be some businesses like frontline retail, hospitality, and airlines that are bound to take a hit. Analyzing where to focus the resources and energy is going to be crucial. A PE firm that moves quickly and decisively during these times will see earlier and more profitable exits as compared to peers in the future

Financial Challenges of the Portfolio Companies

Once it is identified as to which portfolio companies will need financial support, the next step would be to get into the details of the Balance sheet and business of these portfolio companies to fine-tune the contours of the package. Here are some of the operational areas that could be looked into:

-Vendor Payments: Can payments to vendors be postponed/staggered? Can contracts be re-negotiated for better terms?

-Collections: Can collections from clients be expedited? Is it possible to collect early by giving discounts? What has been the impact of Covid-19 on customer’s businesses? Is there leverage available? If the impact has been positive, can it be monetized quickly?

-Debt options: What are the short term debt options available to the business? Which is the most competitive option in terms of interest rates? Can there be some advantages that can be taken on the back of historically low-interest rates currently prevailing?

-Further infusion of cash: If the business has long-term viability and would emerge victorious after the Covid-19 challenge, it might make sense to offer cash to the portfolio company as an equity or debt

-Opportunities of M&A: If there are portfolio companies that are similar and operate in the same industry, are there enough synergies to justify an M&A to tide over the financial challenges?

Putting Dry Powder to Work

Private Equity as an industry has entered this phase with a record dry powder with them. It is time to put that dry powder to use. If there are any businesses that are going through tough times and would need urgent infusion to stay afloat, recovery would be swift and returns may very well justify the risk. The trick here is to stay in the industry where the firm has expertise in, and may very well be aware of the targets and its operational challenges to decipher if the challenge faced is short term or strategic

Communicate well with LPs

Limited Partners like everyone else are panicked too. In these times of uncertainty, they look forward to receiving as much information as possible on their past investments and the impact of Covid-19 on the operations of the firm and the portfolio companies. A more frequent and dedicated newsletter highlighting all the risks and rewards would go a long way in earning their long term loyalty with the firm and the fund. It’s time to communicate well and communicate more, albeit remotely

Overall it can be concluded that if handled effectively, these times can very well turn out to be an opportunity for global private equity firms. The need is to be operationally agile and hyperactive.

We wish as humanity we see through this challenge successfully and emerge stronger out of this. Stay Safe!! Stay Indoors!!

Magistral Consulting has helped multiple Private Equity firms in reducing costs through operations outsourcing. To drop a business inquiry visit here

The Author is the CEO of Magistral Consulting (www.magistralconsulting.com), a firm that helps global Private Equity firms in outsourcing operations. He can be reached at Prabhash.choudhary@magistralconsulting.com for any queries.