Tag Archives: fundraising for Private Equity

A constant look for assets that contribute to the ousting of the portfolio is equally important to the one responsible for its resilience. These assets usually perform poorly due to financial challenges, ineffective management, or unfavorable market conditions. Finding the appropriate distressed assets is a complex process that necessitates a well-organized approach. This article outlines the important steps and considerations for investment firms in selecting distressed assets, divided into five primary sections: Understanding Distressed Assets, Market Analysis, Financial Due Diligence, Strategic Fit, and Risk Management.

Understanding Distressed Assets

Distressed assets refer to companies or properties that are facing significant financial challenges. These difficulties can arise from high levels of debt, reduced revenues, or adverse market conditions. For private equity firms, such assets offer unique investment opportunities. By acquiring these assets at reduced prices, private equity firms can apply restructuring strategies to potentially generate substantial returns. Recognizing the different types of distressed assets is essential for private equity firms to find opportunities that match their investment goals and areas of expertise.

Types of Distressed Assets

Firms typically deal with several categories of distressed assets, each possessing unique challenges and opportunities:

Types of Distressed Assets

Corporate Debt

Corporate debt refers to financial obligations issued by companies experiencing financial distress. For firms, purchasing corporate debt can be an entry point to gain control or influence over the troubled company. By restructuring the debt or negotiating new terms, firms can work towards stabilizing the company’s financial health. Successful debt restructuring can lead to significant value appreciation once the company recovers.

Real Estate

Distressed real estate involves properties that are struggling due to various issues such as market conditions, poor management, or economic downturns. These properties including commercial buildings, residential complexes, and undeveloped land face consequences of being undervalued or underutilized, presenting an opportunity for them to invest. By renovating, repositioning, or improving management practices, these firms can enhance the property’s value and profitability.

Equity Stakes

Distressed equity stakes involve acquiring shares in companies whose stock prices have fallen sharply due to financial difficulties. Firms can provide capital, management expertise, and strategic direction to help distressed companies recover and turn the challenge into opportunity. Successful interventions can result in substantial equity value appreciation, benefiting the firm upon exit through a sale or public offering.

Non-Performing Loans (NPLs)

Non-performing loans are loans that borrowers are no longer able to repay. These can be found in various sectors, including consumer loans, mortgages, and business loans. Usually bought at a discount by firms then work to recover the owed amounts through restructuring, renegotiation, or legal actions. The recovery of these loans can lead to significant financial returns, although the process can be complex and requires specialized expertise.

Distressed Securities

Distressed securities include any financial instruments issued by companies in financial trouble, such as bonds, preferred stocks, or convertible securities. These securities typically trade at a significant discount due to the issuer’s precarious financial position. By investing in distressed securities, firms can influence the restructuring process and potentially convert these investments into equity or other favorable financial instruments once the issuer stabilizes.

Market Analysis

Thorough market analysis is essential for investment firms considering distressed assets. The process involves understanding the broader economic environment, identifying promising sectors, and evaluating the competitive landscape to make informed investment decisions.

Industry Trends

An in-depth analysis of industry trends involves examining economic factors, including growth rates, consumer demand, and technological advancements. Additionally, understanding the regulatory environment is crucial, as changes in laws and regulations significantly affect industry performance. By identifying sectors poised for recovery or growth, firms can target assets with the highest potential for value appreciation.

Identifying Target Markets

By prioritizing industries or regions facing temporary difficulties rather than long-term structural issues Private Equity firms can manage distressed assets that are likely to provide substantial returns. For instance, a temporary economic slump in the travel and tourism industry might offer lucrative opportunities as the market is likely to rebound. Conversely, investing in a sector experiencing a prolonged downturn, such as declining manufacturing industries in certain areas, may present higher risks with uncertain returns.

Competitive Landscape

Firms must understand the major players within the industry, their market shares, and the overall competitive dynamics to assess the potential for business turnaround and growth. By identifying weaknesses and gaps in the market, investment firms can determine strategic insight vital for devising plans to enhance the value of acquired assets and achieve competitive advantages.

Market Position and Dynamics

Analyzing the asset’s current market share, brand strength, customer base, and operational capabilities, firms must assess whether the asset has the potential to regain or enhance its market position through strategic interventions.

Financial Due Diligence

Conducting financial due diligence is a decisive step for private equity firms when analyzing distressed assets as it entails a thorough examination of the target’s financial condition to uncover potential risks and opportunities. This section delves into the essential components of financial due diligence, including assessing financial health, valuation methods, and identifying value creation opportunities.

Evaluating Financial Health

This requires a detailed scrutiny of various financial documents and metrics:

Reviewing Financial Statements

Private equity firms must meticulously examine financial statements to grasp the overall financial status to identify warning signs such as consistent losses, declining revenues, or cash flow difficulties that may indicate underlying financial issues.

Analyzing Debt Structure

Understanding the nature, structure, and terms of existing debt is essential. Assessing the company’s ability to service its debt reveals whether the current debt levels are sustainable or necessitate restructuring.

Revenue Evaluation

Analyzing the sources of revenue, including their stability and diversification, holds significance. Firms need to ascertain if revenue streams are dependable or if they overly rely on a few customers or markets, which could pose risks.

Valuation Methods

Valuing distressed assets is intricate and often requires employing multiple approaches to arrive at an accurate valuation. Private equity firms utilize various methods to determine the fair value of these assets:

Valuation Approaches for Private Equity Firms

Discounted Cash Flow (DCF) Analysis

The method entails projecting the future cash flows of the distressed asset and discounting them back to their present value using an appropriate discount rate. This technique aids in understanding the asset’s intrinsic value based on anticipated future performance.

Comparative Market Analysis

Comparing the distressed asset to similar assets in the market to gauge its relative value. By analyzing recent transactions of comparable assets, firms can estimate a market-based valuation.

Liquidation Value

Estimating the net value of the asset if it were to be liquidated promptly. It considers both tangible and intangible components of the asset and is often used as a baseline valuation in worst-case scenarios.

Identifying Value Creation Opportunities

Identifying avenues for value creation is a crucial aspect of the due diligence process. This entails pinpointing opportunities to enhance the asset’s performance and increase its value post-acquisition:

Operational Improvements

Assessing operational inefficiencies and identifying ways to streamline processes, reduce costs, and enhance productivity can significantly augment the asset’s value.

Financial Restructuring

Evaluating and implementing necessary adjustments to the financial structure, such as renegotiating debt terms or refining working capital management, can stabilize the asset’s financial health.

Strategic Repositioning

Assessing the asset’s market position and exploring new markets or customer segments can spur growth. This may involve rebranding, expanding product lines, or enhancing sales and marketing strategies.

Risk Management

Firms recognize the inherent risks associated with investing in distressed assets. Understanding and addressing these risks are crucial for successful investment outcomes. This section explores the various aspects of risk management in the context of distressed asset investment.

Identifying Risks

Investing in distressed assets presents several risks that firms must identify and evaluate:

Market Risk

The possibility of further market downturns impacting the asset’s performance, leading to decreased value or liquidity challenges.

Operational Risk

Risks stemming from operational inefficiencies within the asset, such as poor management practices, inadequate infrastructure, or supply chain disruptions.

Financial Risk

The risk of deteriorating financial health, including increasing debt burdens, declining revenues, or cash flow constraints, which could ultimately lead to insolvency.

Mitigating Risks

Once identified, firms can develop strategies to mitigate these risks effectively by using any or combination of:

Restructuring Plans

Developing comprehensive restructuring plans aimed at addressing operational inefficiencies, optimizing cost structures, and improving overall financial health.

Contingency Planning

Establishing contingency plans to prepare for unforeseen challenges, such as economic downturns or unexpected market volatility. These plans should outline alternative strategies to mitigate risks and minimize potential losses.

Diversification

Maintaining a diversified portfolio across different asset classes, industries, and geographic regions to spread risk and minimize exposure to any single asset or sector.

Magistral Consulting’s Services

Magistral Consulting offers specialized services tailored to meet the unique needs of private equity firms aiming to invest in distressed assets. Our suite of offerings is meticulously crafted to support firms at every stage of the investment lifecycle, from initial due diligence to post-acquisition value enhancement. Here are the key services we provide:

Distressed Asset Identification

Our dedicated team conducts rigorous market research and analysis to pinpoint distressed assets with the highest potential for value creation. Using advanced data analytics and proprietary screening methodologies, we identify opportunities across diverse asset classes and industries.

Strategic Due Diligence

Magistral Consulting conducts thorough due diligence assessments to evaluate the financial health, operational efficiency, and market positioning of targeted distressed assets. Our seasoned professionals assess crucial risk factors and pinpoint potential value drivers to guide investment decisions.

Restructuring and Turnaround Management

We collaborate closely with private equity firms to develop and execute comprehensive restructuring plans geared towards enhancing operational efficiency, optimizing capital structure, and improving overall performance. The team provides hands-on support throughout the turnaround process, implementing strategic initiatives to foster sustainable growth and profitability.

Performance Monitoring and Optimization

Magistral Consulting delivers ongoing performance monitoring and optimization services to track the progress of distressed assets post-acquisition. We assist firms in establishing key performance indicators (KPIs) and implementing reporting mechanisms to gauge performance against investment objectives and facilitate continuous improvement.

What are distressed assets, and why do private equity firms target them?

Distressed assets are companies or properties facing significant financial challenges, such as high debt levels or declining revenues. Private equity firms target them because they offer unique investment opportunities at reduced prices, allowing firms to apply restructuring strategies for potentially substantial returns.

What types of distressed assets do private equity firms typically deal with?

Private equity firms typically deal with various types of distressed assets, including corporate debt, distressed real estate, equity stakes in troubled companies, non-performing loans (NPLs), and distressed securities.

How do private equity firms conduct market analysis for distressed asset investment?

Private equity firms conduct thorough market analysis by examining industry trends, identifying target markets with potential for value appreciation, and analyzing the competitive landscape to assess business turnaround opportunities.

What is involved in financial due diligence when analyzing distressed assets?

Financial due diligence for distressed assets entails evaluating the target's financial health through reviewing financial statements, analyzing debt structures, and assessing revenue stability. Valuation methods such as Discounted Cash Flow (DCF) analysis and Comparative Market Analysis are also crucial.

About Magistral Consulting

Magistral Consulting has helped multiple funds and companies in outsourcing operations activities. It has service offerings for Private Equity, Venture Capital, Family Offices, Investment Banks, Asset Managers, Hedge Funds, Financial Consultants, Real Estate, REITs, RE funds, Corporates, and Portfolio companies. Its functional expertise is around Deal origination, Deal Execution, Due Diligence, Financial Modelling, Portfolio Management, and Equity Research

For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact

About the Author

The article is authored by the Marketing Department of Magistral Consulting. For any business inquiries, you can reach out to prabhash.choudhary@magistralconsulting.com

Private Equity Trends: A Driving Force in Global Finance

Private equity is an immense force that drives investment strategies, fosters innovation, and shapes economic landscapes within the complex web of global finance. Looking ahead to the first quarter of 2024, it is critical to analyze the current trends, obstacles, and possibilities in the private equity space.

The Resilience of Private Equity Trends Amidst Global Uncertainty

The enduring strength of private equity trends stands as a testament to the industry’s remarkable capacity to adjust and flourish amidst worldwide uncertainty. This resilience owes itself to various factors, all of which contribute significantly to fortifying private equity firms against economic turbulence and market instabilities.

Diversification Strategies

Private equity firms have proactively pursued diversification strategies in Q1 2024, recognizing the importance of spreading investment risks across a spectrum of industries and geographic regions. By diversifying their investment portfolios, private equity firms aim to mitigate the impact of sector-specific downturns and geographical vulnerabilities. For instance, while traditional sectors such as hospitality and retail may face challenges due to economic headwinds, investments in resilient sectors like healthcare, technology, and renewable energy offer avenues for sustained growth and value creation.

Moreover, geographical diversification enables private equity firms to capitalize on emerging market opportunities while hedging against geopolitical risks and regulatory uncertainties in established markets. By expanding their presence across diverse regions, private equity investors can harness the potential of high-growth economies in Asia, Latin America, and Africa, offsetting sluggish growth in mature markets.

Flexibility in Deal Structures

In response to market uncertainties and evolving investor preferences, private equity investors have embraced flexibility in deal structures, eschewing conventional approaches in favor of innovative solutions tailored to specific investment opportunities. Private equity trends have seen firms which have increasingly adopted minority investments, convertible securities, and structured exits to optimize risk-return profiles and enhance investment liquidity.

Private equity firms can get strategic shares in companies through minority investments without assuming complete control. This gives them more flexibility in allocating resources and formulating exit plans. Preferred stock and convertible bonds are examples of convertible instruments that give investors the option to convert their shares into equity according to predefined terms. This arrangement permits participation in possible upside opportunities in addition to providing downside protection. Recapitalizations, secondary buyouts, and initial public offerings are examples of structured exits that enable private equity investors to realize their investments under advantageous circumstances. The optimization of investor value and portfolio returns highlight the effectiveness of these tactical moves.

Focus on Operational Value Creation

Recognizing the importance of operational excellence in driving sustainable growth and profitability, private equity trends are increasingly prioritizing operational value creation initiatives within their portfolio companies. By partnering with management teams and leveraging industry expertise, private equity investors aim to enhance operational efficiency, optimize cost structures, and accelerate revenue growth across their investment portfolios.

Operational value creation initiatives encompass a wide range of strategies, including:

Streamlining Operations

Private equity firms collaborate with portfolio companies to identify inefficiencies, streamline business processes, and eliminate redundant costs, enhancing operational agility and responsiveness.

Implementing Growth Strategies

Private equity investors work closely with management teams to develop and execute growth strategies, including market expansion, product diversification, and strategic acquisitions, to capitalize on emerging opportunities and drive top-line growth.

Enhancing Organizational Capabilities

Private equity firms invest in talent development, leadership training, and organizational restructuring to strengthen management teams, foster innovation, and build sustainable competitive advantages within portfolio companies.

Technology and Innovation: Catalysts for Private Equity Growth

In an era dominated by technological advancement, private equity investors are increasingly drawn towards innovative ventures. Private equity trends witnessed a surge in investments within the technology sector, ranging from fintech startups to artificial intelligence-driven enterprises. The synergy between private equity and technology not only fosters disruptive innovation but also unlocks new avenues for value creation.

Technology and Innovation in Private Equity

Emphasis on Digital Transformation

Private equity firms are proactively searching for prospects to invest in enterprises that enable digital transformation in various areas, such as cloud computing, cybersecurity, e-commerce, and more. The rapid digitization of business operations has increased demand for creative solutions that improve customer experiences, optimize workflows, and boost operational efficiency, according to private equity trends.

Private equity investors are focusing on businesses that provide cutting-edge e-commerce platforms, omnichannel solutions, and digital marketing tools in the e-commerce space in order to capture the expanding market for online shopping. Furthermore, private equity firms are investing in cybersecurity startups and companies that provide sophisticated threat detection, data protection, and risk mitigation solutions to defend organizations from cyberattacks, as cybersecurity threats continue to rise.

Investment in Industry-specific Solutions

Private equity investors are not only diversifying their portfolios across industries but also targeting companies offering industry-specific solutions to capitalize on niche market opportunities. In Private Equity Trends, healthcare technology emerges as a prominent investment area, with private equity firms investing in companies that develop innovative medical devices, healthcare IT solutions, telemedicine platforms, and digital health services. The convergence of healthcare and technology presents lucrative opportunities for private equity investors to drive innovation, improve patient outcomes, and optimize healthcare delivery systems.

Renewable energy also garners significant attention from private equity investors, with firms targeting companies involved in solar energy, wind power, hydroelectricity, and other renewable energy sources. Private equity trend for investment in renewable energy projects and sustainable infrastructure initiatives reflects a broader commitment towards addressing climate change, reducing carbon emissions, and promoting environmental sustainability.

Strategic Partnerships and Acquisitions

Private equity firms recognize the importance of strategic partnerships and acquisitions in enhancing their technological capabilities and gaining competitive advantages in rapidly evolving markets. In Q1 2024, strategic alliances between private equity firms and technology companies, research institutions, and industry consortia facilitate knowledge sharing, technology transfer, and collaborative innovation initiatives.

ESG Integration: A Paradigm Shift in Private Equity

Environmental, Social, and Governance (ESG) considerations have emerged as pivotal factors shaping investment strategies across industries. In Private equity trends for Q1 2024, firms are actively integrating ESG principles into their decision-making processes, aligning investments with sustainability goals. This paradigm shift underscores a broader commitment towards responsible investing, resonating with stakeholders and driving long-term value creation.

Key initiatives driving ESG integration in private equity include:

ESG Integration in Private Equity

ESG Due Diligence

Private equity firms are conducting comprehensive ESG due diligence to assess environmental risks, social impact, and governance practices within target companies. Private equity trends entail evaluating factors such as carbon footprint, resource usage, labor practices, diversity and inclusion policies, and board governance structures. Through rigorous ESG due diligence, private equity investors can identify potential risks and opportunities, inform investment decisions, and enhance value creation initiatives.

Impact Investing

Private equity investors are increasingly allocating capital towards impact investing opportunities that generate positive social and environmental outcomes alongside financial returns. The impact investments may focus on areas such as renewable energy, affordable housing, healthcare access, education, and community development. By aligning investment strategies with the United Nations Sustainable Development Goals (SDGs) and other global sustainability frameworks, private equity firms contribute to addressing pressing societal and environmental challenges while generating competitive financial returns.

Stakeholder Engagement

Private equity firms are engaging with stakeholders, including investors, portfolio companies, employees, customers, regulators, and local communities, to promote transparency, accountability, and sustainable business practices. For private equity trends, stakeholder engagement initiatives may include regular ESG reporting, dialogue sessions, sustainability workshops, and collaborative projects. By fostering open communication and collaboration, private equity investors can build trust, mitigate risks, and unlock new opportunities for value creation in alignment with ESG principles.

Long-term Value Creation

ESG integration in private equity extends beyond compliance and risk management to drive long-term value creation for investors and society at large. Private equity firms are implementing ESG-focused value creation initiatives within their portfolio companies, such as energy efficiency improvements, supply chain optimizations, product innovation for sustainability, and responsible corporate governance practices. By embedding ESG considerations into business strategies and operations, private equity investors enhance resilience, reputation, and competitive positioning, ultimately driving sustainable growth and financial performance over the long term.

Geopolitical Dynamics: Navigating Challenges in Private Equity

The geopolitical landscape casts a shadow of uncertainty over private equity markets, influencing investment sentiments and risk perceptions. Private equity trends have been characterized by geopolitical tensions, trade disputes, and regulatory changes pose significant challenges for private equity firms operating on a global scale. The ability to navigate through geopolitical complexities while seizing lucrative opportunities remains a defining factor for success in the private equity arena.

Key considerations for navigating geopolitical challenges in private equity include:

Regulatory Compliance

Private equity firms must stay abreast of evolving regulatory frameworks and geopolitical developments to ensure compliance with local laws and regulations governing cross-border investments.

Risk Management Strategies

Private equity investors are implementing robust risk management strategies, including scenario planning, hedging techniques, and portfolio diversification, to mitigate geopolitical risks and safeguard investment portfolios.

Strategic Partnerships and Alliances

Private equity firms are forming strategic partnerships and alliances with local investors, industry experts, and government agencies to navigate geopolitical uncertainties and capitalize on emerging market opportunities.

The Rise of Emerging Markets: Exploring New Frontiers in Private Equity

As traditional markets reach saturation points, private equity investors are increasingly turning towards emerging economies in search of high-growth opportunities. Private equity trends witness a surge in private equity activity across regions like Southeast Asia, Latin America, and Africa, fueled by demographic shifts, urbanization, and burgeoning middle-class populations. The allure of untapped markets coupled with favorable regulatory environments positions emerging economies as key drivers of private equity growth.

Key trends driving private equity investments in emerging markets include:

Sector-specific Opportunities

Private equity investors are targeting emerging market sectors poised for rapid growth, including consumer goods, healthcare, infrastructure, and technology, leveraging demographic trends and consumer preferences to drive value creation.

Strategic Partnerships and Local Expertise

Private equity firms are partnering with local investors, entrepreneurs, and industry experts to navigate cultural nuances, regulatory challenges, and market dynamics unique to emerging economies, facilitating deal sourcing, execution, and value realization.

Sustainable Development Goals

Private equity investors are aligning their investment strategies with sustainable development goals (SDGs), focusing on investments that promote economic growth, social inclusion, and environmental sustainability in emerging markets, thereby contributing to positive socio-economic impact and long-term value creation.

About Magistral Consulting

For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact

About the Author

The article is authored by the Marketing Department of Magistral Consulting. For any business inquiries, you can reach out to prabhash.choudhary@magistralconsulting.com

Background

Decades ago, investment was done mainly through referrals or through knowledgeable sources like banks and private investment which was heavily based on the financial statement analysis of a company. The investors in the company were far and few. With no internet and adequate means of communication, investment or expansion of a company was a herculean task, then. Investors Database came into existence riding on the internet and information availability.

The world has now progressed to a stage where there are companies that are specifically dedicated to researching and providing access to investors’ databases. Although there are a plethora of options for startups or firms to raise money, there are very limited ones for Private Equity, Venture Capital, Hedge Funds, or Emerging Managers. Even if there are options, the prices for the same are prohibitive specifically for Emerging Managers who are on a shoestring budget.

Magistral’s Investors database

Our investors’ database is a collection of useful information about investors like LPs and GPs such as Private equity firms, Venture capitalists, Investment banking, Sovereign Wealth Funds, Family Offices, HNIs, and investment management firms. Each lead contains information such as their contact name, contact email, designation, company address, investment interests and specializations, investment geographies, and philosophy, etc. which is obtained mainly through sources such as secondary research, referrals, and personal contacts.

The purpose of the investor database is to facilitate the interactions between investors and business owners or Investment Managers and Limited Partners to invest in their firm or the fund. This can be done for multiple purposes such as seed capital funding, early-stage funding, expansion of business as well as late-stage funding in the case of companies. For funds, the obvious benefit is to close the funding rounds faster

Magistral consulting has a database that consists of General Partners, Limited Partners, Angel investors, and High Net Worth individuals (HNI’s) who have the resources and money available to invest in a business or a fund.

Problems with Other Solutions in the Market

There are various questions that one must answer before one agrees to pay for an investor database. Some of them are –

Costs: the costs associated with a database are large with some being as expensive as $30,000 to $80,000 for complete access. Costs are prohibitive for Emerging Managers.

Ease of Use: Very few players in the market allow for an easy-to-use interface for accessing the database

Excessive Information: Most of the information provided is not really relevant for a company. They need access to a limited number of resources.

Customized leads: Customized leads of GP’s, LPs, angel investors, etc. tailored as per your requirements are not easily available in the market. They have to pay for accessing the entire database.

Features of Magistral’s Investor Database

The database of Magistral consulting is exhaustive with $2500 cost for a single user license which has an access window of 6 months. In addition to these, an additional 500 customized leads are provided which is specifically tailored to suit your needs. So, for example, if you are looking for investors in Latin America in the specific domain of real estate specifically, these can be researched and given access to customized leads.

In addition to these is the fact that these leads are researched and updated on a daily basis by a dedicated team of analysts so that you can stay up to date with the latest list of investors in the market.

A simple, easy-to-use interface offers ease of use without any technical support required.

Magistral consulting offers a list of over 5000+ general partners, 3000+ limited partners, 1000+ angel investors, 3000+ other HNI’s across the geographies of the United States, United Kingdom, Europe, India, and the Rest of the World.

A snapshot of sample data is given below:

Sample Data from the Database

Frequently Asked Questions (FAQs)- Magistral’s Investors Database

What type of investors are there in the database?

The database contains 25000+ leads of international Limited Partners and General Partners

How do I search the database?

It is very simple. You are given a user id and password and you can access the database immediately upon receiving the login credentials.

What investor information is provided in the database?

Following are the fields of information that are provided upon accessing the database.

Company name, company type (family office, private equity, venture capital, etc.), name of the investor, email id, LinkedIn id, company address, and the industries they invest in.

What is the source of information of the database?

The primary source of information about the database is a continuous secondary research on the internet as well as referrals and private contacts.

What is the frequency of updating the database?

The database is updated on a daily basis by a dedicated team

How much does it cost?

It costs $2500 for a single-user license which is valid for 6 months. Customized leads are provided in addition as a value-added benefit to our clients.

Can I trust the database?

Yes, you can trust the database wholeheartedly as these are well researched by our internal team.

Do you introduce the investors as well to the contacts I find?

No, as a practice we don’t introduce the investors to our clients. However, there are several value-added services that Magistral consulting offers to its clients, some of which are given below. These are separate from the investor database.

1. Fundraising and support

2. Marketing and communications support

3. Target company profiling

4. Due diligence

These are just some of the services that Magistral offers to its clients. For more details, drop a line at https://magistralconsulting.com/contact/

Can I download the data?

No, you cannot download the data. However, as mentioned earlier it is very easy to access. It is just like accessing an email or a web account where an account has a user id and a password.

There is a demo video for viewing how the database works available on youtube.com. Given below is the link given for it.

Link: https://www.youtube.com/watch?v=33tY_v737P0&t=16s

What are customized leads?

Customized leads are leads that are domain-specific or country-specific etc. which are provided on request. Say for example if one requests for real estate investors in Brazil, this can be provided upon request. This means 500 additional leads are given over and above the leads which are already present in the database.

Process of accessing the Magistral’s Investors Database

The process of accessing the database is given below.

How to get access to Magistral’s Database?

Delivery and timelines

1. Database username and password would be sent to the client within 48 working hours after receiving the payment.

2. Customized leads would be delivered within 3 weeks from the date of formal sign-off.

3. The client would be assigned a single point of contact for all queries. The client can also contact Magistral through the database.

About Magistral consulting

Magistral Consulting has helped multiple funds and companies in outsourcing operations activities. It has service offerings for Private Equity, Venture Capital, Family Offices, Investment Banks, Asset Managers, Hedge Funds, Financial Consultants, Real Estate, REITs, RE funds, Corporates and Portfolio companies. Its functional expertise is around Deal origination, Deal Execution, Due Diligence, Financial Modeling, Portfolio Management and Equity Research.

For setting up an appointment with a Magistral representative visit www.magistralconsulting.com/contact

The article is an effort of the Marketing function of Magistral Consulting. For any business inquiries, you could reach out to prabahsh.choudhary@magistralconsulting.com

Introduction to Fund Raising Process

Our firm Magistral Consulting has helped in raising funds for more than a hundred companies, start-ups, Private Equity, Venture Capital, and Real Estate funds in the past. We have done it for firms based out of the US, UK, Europe, and Australia. In the process of doing so, we have acquired immense knowledge about the process of fund-raising.

This article will focus on the process that we follow for Start-ups and established companies looking to raise funds primarily through selling equity. Options of debt financing are also explored during the fund-raising negotiations with investors. Although each firm’s situation is unique, here are the common steps that all firms follow in their journey of fund-raising. We undertake this process end-to-end for the firms looking to raise money

Steps to Raise Funds for Startups and Other Firms

Fund Raising for Start-ups and Companies

Fund Raising Process for Start-ups and Other Firms

Step 1: Deal Documentation for Fund Raising

Before the fund-raising process could kick-off, all deal documents need to be prepared. There are three documents that we find an absolute must for a smooth process. Confidential Investment Memo could be made closer to the fundraising process. These documents are:

Teaser Document: It is also known as 1 pager. It’s a brief introduction about the opportunity and usually the first document that is sent across to the investors. For a firm, it will carry an introduction to its products or services, past financial performance, future projections of revenue and profitability, returns that an investor could make in a 3 to 5-year period, and some information on the founding team. It’s ideal to have this information presented in a concise manner with almost overuse of infographics to convey the message. In no case, this document goes over 1 page in length

Pitch Deck: This document is sent after the teaser document if the investor shows interest in the opportunity. This is typically a 5 to 10 pager document carrying all the details about the firm. The details are on similar lines as in the teaser document but more detailed. Major sections include, about the firm, about business, competition, business model, financials, valuations, plans, strategy, team, usage of funds, patents, etc. not necessarily in that order.

Financial Model: Models also vary in terms of details that they capture. A start-up with just an idea can have a very basic valuation model, whereas a firm with multiple lines of established businesses may have a detailed model running into multiple sheets. The purpose of the model is to value the company and show returns to investors which are adjusted for the risk. This is the document usually required in fundraising negotiations.

Investment Memorandum: This is prepared closer to the fund-raising process. While pitch deck maybe a Marketing document, Investment Memo can be seen more as a factual document that highlights the risks clearly in the investment. This may have legal, compliance, and regulatory consequences.

The documents are customized a great deal depending on the nature of the deal like raising a seed round, Series A, Series B, Series C or further growth capital

Once all the documents are in ship-shape and all stakeholders buy into the content in these documents, it is decided to proceed with investors’ reach out.

Step 2: Target and List Generation

This step could take place in parallel with Step 1. It is about finding the investors who may be interested in the investment opportunity that the firm presents.

Here are the ways to find out the investment firms that may be interested in the opportunity:

Funds required: For smaller fund sizes say lower than $ 5 million, a Venture Capital firm or smaller Private Equity firms will be more suitable. For larger amounts, Private Equity or Family Offices will be more appropriate

Competitive Intelligence: These are the firms that invested in a similar opportunity with the competition. For example, if you are an app that supplies drivers on-demand, which are the investors, that invested in similar apps in the recent past. The way to find that out is either through industry databases or through extensive research in news and events portals

Industry Specialization: These are the firms that specialize in the given space. If the firm is in SaaS space, it makes sense to look for investors who socializes in SaaS and has made investments in the industry

Geographical Specialization: These are the firms that specialize in investing in a specific country or region. There are global investors as well.

ESG and other considerations: Some investors specifically look for sustainable investments like Green technology etc. Other specializations are around companies founded by say women or other minorities and disadvantaged groups. Impact investing is another important category under which a company could fall.

Once the firms are identified, we proceed with the identification of individuals within those firms, who may be in a decision-making capacity to invest in your firm

The information required here is the name of the individual in each firm, their profile, email IDs, phone numbers, and office address.

Step 3: Reach-out and Meetings Set-up

A reach out is performed by mailing to all suitable investors. The email is suitably customized to the needs of each investor and conveys the salient features of the deal. Reach-out over the phone is done for investors, which is very relevant. After the initial communique, a reasonable number of follow-ups are done to make sure there are no stone unturned

On every 100 firms’ reach-out, it is expected to have 5 good quality meetings related to fund-raise. Meetings are coordinated between investors and the entrepreneur.

Step 4: Negotiations

Negotiations go in all sorts of complications on valuations. Here the Financial Model is tested out with all its assumptions. Finally, if everything is fine, a term sheet is issued by the investor. Term sheets need to be studied closely for all sorts of caveats, liabilities, and terms

Why it makes sense to Outsource the Fund-Raising Support?

Running and growing a company in itself is a challenging job. Making all arrangements to raise funds on top of that is cumbersome and takes the focus of the entrepreneur off growing his enterprise. The whole process of fund-raising could be really confusing for a first-timer. It may take a long time for someone to learn the process on his own. It might take anywhere between a couple of months to a year for a company to raise funds depending on its specific situation. This job requires specialization, network, and focus. An outsourcing firm like Magistral provides that and still gives the control back to you at the most crucial stage of fundraising like negotiations.

Our pricing

Our pricing is a mix of upfront retainer fees plus a success-fee that is a percentage of the overall fund raised due to our efforts. This is paid out to us as a consulting or a finder fee. Here Magistral is not a dealer broker and needs no license to operate in international markets. For certain situations where broker-dealer licenses or any other similar licenses are required in any geography, we have pacts with our representatives in the US, UK, and Australia.

There is a huge discussion on the upfront retainer fee for our services with prospective clients. The firms suggest all fees be variable and absolutely no upfront retainer. One discussion I remember where a person suggested that everyone asking for upfront fees for fund-raising is a scam. These are the same people who are paying upfront fees to their lawyers, accountants, and everyone else for their services. If they think it is not a good idea to spend even a few thousand dollars behind their venture to raise funds, why on earth will we spend our efforts behind his fund-raising efforts. It talks to us loud and clear. They are not confident about their venture and may not have resources to even survive for the period that goes into raising funds. As you see, in earlier steps, we spend a considerable effort towards fund-raising, we would not do it for anyone who is just playing around and does not mind giving a higher share of success fees at the expense of the future investors. At some level, this whole exercise needs to be seen as the effort and related pay. That is where an upfront retainer comes into play.

Negotiations are complicated. What if an investor quashes your valuations and proposes something that cuts your valuation to half? Will you take the deal? If not, how is it our fault in facilitating the deal? It’s not fair to expect from us to keep coming up with a pipeline of meetings that are suitable to all your requirements, just because our payments are tied up with the raising funds. That is another case for having some portion of payment tied to the effort and not all of it to the success. If you think your start-up has funds to hire a specialist who will look into fund-raising support full time, drop an inquiry here

Typical Results

Reaching out to 100 investors should yield a small round of financing for a business that has some sort of presence on the ground and has made some money in the past. Things get difficult for mere ideas a bit if they don’t come from someone who has not founded or run any company before. If reaching out to 1000 investors does not yield any meaningful conversations, it is possibly the end of the road for the firm looking to raise money. Growth capital in the form of Series B and beyond see a warmer response than a seed round. One should take into consideration a period of at least a couple of months on the lower side to a year on the higher side for closing the next round. If you are a venture-backed start-up it makes sense to keep working on populating the pipeline all the time for the next round.

Fund-Raising for Private Equity, Venture Capital and Real Estate Funds

Although the process of fund-raising for General Partners follows the same process, the people looking to raise funds here are more sophisticated. Also, larger amounts of fund-raise are involved here. The United States requires a broker-dealer license to arrange funds on a brokerage fee basis. We deal with funds looking to raise money by helping them reach-out to Limited Partners, purely on fixed cost and fixed effort basis. Our ideal client is one who is looking to hire an analyst for reaching out to Limited Partners and not the one who is looking to hire a Private Placement player. If that makes sense to you please drop an inquiry here

If you are in any stage of your fund-raising journey and are looking for some direction, we can get in touch for a free consulting session, drop an inquiry with all details at www.magistralconsulting.com/contact

About Magistral

Magistral is an outsourcing firm that has helped multiple start-ups and companies in raising funds. It has also helped multiple General Partners like Private Equity, Venture Capital, and Real Estate funds in raising money. For more details please visit www.magistralconsulting.com

About the Author

The author, Prabhash Choudhary is the CEO of Magistral Consulting and can be reached at Prabhash.choudhary@magistralconsulting.com for any queries of business inquiries.